The effect is nice Dan.
When you do something like this and present it to the customer do you lay out why you did it this way on the main lettering?
I mean by association I'd link a ribbon to some type of clothing/sewing/craft or maybe something aimed at women in general and not so much HVAC.
From your posts I know you don't do things just because they look good.
wayne k
guam usa
INteresting question. In all the lettering examples, the ribbon effect wasn't slanted towards anything specific to do with sewing/craft/etc - so I hadn't really even thought there was a connection to it. However, women do represent a large part of the usual demographics for HVAC guys on initial point of contacts (then the husbands get involved subsequently on the details). So maybe it was a happy accident?
The overall aim was to show a brand which showed experience and longevity. They actually are a well established company with a long history (which is why I was OK with Nelson as main copy and 'indoor air pros' as secondary). Generally you can only pull that off when you have name recognition, or at least that approach usually works better because the viewer already has indication of nature of the business from the name.
Addy, you can just PM me.
