We've used Metamark as our primary premium calendered vinyl but now I have a rep trying to push Ritrama premium, it's also a 7-year calendered film with a good price point. It's a tad thinner, 60 mic. vs. 70 mic. for the one we use now, that makes me worried it won't be as easy to apply (large flat surfaces) or hold up as well. Searched the forum and found some older threads that didn't exactly praise their translucent film but this is a normal vinyl. Any points are welcome! Thanx!