I'm not too familiar with that specific model but a lot of Roland machines don't measure the material directly but measure where the pinch rollers are located. If your pinch roller is not on the edge of the material it will measure short. Also, run the environmental match and see if that helps at all.
Vander, (and others) on Roland print only devices, the pinch wheel setup is similar to, say, a Mutoh- not moveable and relatively a solid row of wheels.
The use am optical sensor on the carriage to measure the actual media. So typical problems with this system are (usually in this order in my experience)
1. Ink buildup on the reflective strip under the media
2. Ink/ dust buildup on the encoder strip
3. Ink/ dust buildup on the paper side sensor
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