Shop van design critique

For starters, it looks a little crowded.

 

The logos don't quite pass the squint test. And I read I-shirts.

 

the T doesn't look at all like a T...

 

The logos are too hard to read.

 

It's hard on the eyes and why do you have different messages on the two sides ??

 

I-shirts?

 

Why not put a tshirt on the van loose the loud background try a different one.

 

It's hard to read in the thumbnails and jarring once enlarged.
Lacks contrast, lacks flow, very busy.
The red on reddish orange is particularly difficult to read.
Love....Jill

 

I get the cool factor of Wraps but when you cover half of it up with other words and put it on such a busy background with little contrast and have a pattern on the letters themselves... just too much. take it down to greyscale and remove some of the gobbley-goop (yes, that's a technical term) and try it out on us again. Also, the font for your list is old fashioned and quirky which doesn't match what you're doing with the rest of the design.

 

It is never too late to change a logo, especially if it is a poor logo. And the fact of the matter is, the logo reads: "I-shirts".

 

orange blue and red are all midtones. you could push the white behind the halftones way way further out for better contrast if you are sold on the colors. before finishing a design like this squint your eyes and consider that this van will be speeding down the highway.

and maybe do the "store fronts, lettering, etc" text as a repeating in a stripe down the middle of the van. intersecting with the logo.

 

Get away from that Cooper Black font too. It's the same one you used on your other van and it reads like crap.

 

That's actually a big improvement... Try as many concepts as you can come up with and don't get mired down on one direction only. Take the extra time to make this project one of you absolute best. This is your company after all.