We're probably the only shop in our region out of 30 or so companies that charges separately for artwork and requires a deposit before commencing, but we're also the only shop with dedicated, qualified graphic designers. Since we've implemented these policies we've grown considerably, we're probably double the size of any other sign company in the region. We now get customers who value our service and respect our time, so we get more SMEs & regional corporate offices rather than retail work.
Our process is similar to Marie's, if there's a significant amount of artwork required then we'll list it as a separate line item with an "artwork charge TBC" type statement, if it's simple text or just pre-press then I'll incorporate it into the price. Everyone charges for artwork somewhere, sometimes it's just factored into your overheads when working out your product margin, we prefer to be transparent and list it separately so clients are less inclined to make 20 changes because without repercussions because it's "free".
I'm happy to share some of our statements if it helps. These are only self-written but feel free to use or modify:
Our line item in a quote where artwork requirements haven't yet been discussed:
"Allowance for creation of print ready artwork
Charged at $100+GST per hour in 15 minute increments
Yet to be determined: varies depending on content, images and quality supplied by client, complexity and image sourcing required."
On our SignVox proof review email:
"Please follow the link to view and approve your proof.
Please check your proof for layout, spelling, numbers and design. This proof allows you to check colours, however variations may appear due to differences between models of PCs, monitors and printers. Dimensions and materials are listed in your quote.
Sample test prints are available at additional cost and may delay production, please contact us before approving this proof. Changes made after approval may incur additional costs. Production will not commence until artwork has been approved."
In our quotes and invoices:
"ARTWORK:
6. Quoted prices are exclusive of artwork unless stated. Print-ready artwork can be supplied by the Customer to artwork specifications, or created by our designers. Time will be charged at $25+GST per 15 minute increments.
7. It is the responsibility of the Customer to check all proofs, designs or artworks for errors or omissions, and the Customer assumes responsibility for any remaining errors or omissions in products following artwork approval. Costs of any alterations after approval will be borne by the Customer."