That’s because we sign professionals are looking at the shape of the word….. the flow & feel that the word eludes…….the pleasant symmetries of the kerning……..we want this to be the best possible looking word ever to grace the eyes of those that may look upon it!
Or as Bones would say if he was the sign maker on Star Trek, “Damit Jim, I’m a sign guy not a dictionary.”
Or as Bones would say if he was the sign maker on Star Trek, “Damit Jim, I’m a sign guy not a dictionary.”