Torn on this one. Everything is a watered down version of something else. Its a shame that they took credit for it being their original design. I don't fault them for their execution. They did change it somewhat. If someone comes in and says they want X, what are they supposed to do track down who created it? They did what they were asked to do by their customer...who was different from your customer.
'Its a shame your customer did not pass your info along to other parents. I'd be more curious why.
I personally don't charge for lawn sign designs because they are down and dirty throw aways. Someone could love, copy, hate my design I don't take any of it personally. If you were paid to create and produce the sign, job done move on. Now if you were bidding for the whole school's signs and they snaked your design and stole the job, I'd be pissed.
We handle this kind of thing differently. When I am shown a proof from a customer asking me to recreate something that was obviously done by another shop I generally ask them why they didn't want to order from the original shop first. If it comes down to price, I let them know that I can't recreate another shop's design and steer them toward ordering from the original shop. If it comes down to a matter of the customer not wanting to use the other shop for business reasons (maybe they've used them in the past and weren't happy with the service), I let them know that I don't feel comfortable copying the design, but that I'd be happy to create something new for them. The only time I will recreate another design is maybe a business card that they are just trying to get more of or something like that - something unique to their company. This was a design item - I know it's just a yard sign, it's not a high dollar item, it's not about the dollars lost. They are a small franchise shop, we're a small family owned shop. I can't say with 100% certainty, but I'm pretty sure they knew where the original design came from.
The thing is that we were contacted by the high school, we very well could have gotten that job. I think he has a personal relationship with someone who made that decision and that's fine. Just don't use the same design. There are a million different ways to make a yard sign. There was no reason to do the same thing. Whoever contacted him from the high school likely said "We really like this sign, how much would you charge us to do it?" My answer would have been "That's a great sign! I don't feel comfortable using that same design, but I'd love to show you something else and I'll charge you $X" Does he not feel confidant that his designer can come up with something they would be happy with?
Frankly, we're new to the industry and maybe eventually this kind of thing won't bother me as much. We took over this shop just over a year ago - it has been in this location and running for 4 years - and we're just trying to do everything the best way we know how. We jumped in with both feet and we've made a point to work with the schools and youth sports in the area - not only to build business, but because we're parents of kids who are involved in the schools and clubs, etc. We are in a bit of a niche area with a lot of work with the equestrian community and most of our customers aren't doing a lot of shopping around. We know our customers for the most part. So this was a little bit of a shock - but also a learning experience.
In the end, I'm glad every graduating kid from the local high school got a sign. Social media has exploded with parents posting pictures of our sign next to the sign they received from the high school. It has actually given us more business because Wellington parents want that customized sign and parents from the other schools are seeing it, too. We've gotten several comments about how the design is similar and the parents seem to be pretty aware that the original design came from us and some of them have their own opinions about that. Moms can cause a lot of drama - especially when they're in quarantine.
So I'm just letting that play out and happily taking the business. We bought a UV printer to print directly on the coro earlier in the year and it has just about paid for itself with these jobs so I'm calling it a win.