Well, the customer wanted all that info for when traffic gets backed up and people are sitting there. I tried to make the name bold and clear so your eye could easily pick it out first and everything else thin.
That's no excuse for a poorly layed out sign.
You need to learn your trade better and the rights & wrongs of layout, color and balance. Try having your ducks in a row, before you give into customer's stupid requests. Know how to talk them into what's good for them, not what's easy for you. You were saying somewhere earlier that you get 60% of your quotes. That's good, but this is the reason..... why.
There is no craftsmanship or dignity due anyone who helps litter the countryside with ugly frickin signs...... and then blames it on the cusometers. They don't know any better, that's why they come to you.... for professional advice and workmanship. The rest of the morons go out, buy a printer, then come on s101 and ask how to make their own signs........ or haven't ya noticed ??
