They don't pay the acts, they work for free publicity. It's probably all that they could get. I bet there were mosh pits going on at all the rest homes across the country. Who was spending millions on ads? Junk food, crappy light American beer, IT companies, web sites... Why cater to the 60 somethings that are probably just as sick of this outdated music as everyone else? I am 40 and they shouldn't cater to me either. Older men are not going to stop watching football, they need to cater to their new demographic and interest new fans. I don't even like football but I thought that the show was a 'fail'.