Hey Color.............
Maniac brings up a good point. I know when new people call or come in, I generally ask them how they heard of us, but with this billboard.... are you doing this in some sort of trade deal or are they giving you some sort of professional discount for being in similar medias ??
We almost got four or five billboards some years ago and they offered us some hefty discounts because we would be lettering their trucks. After we thought about it.... it didn't sound like that good of a deal. Crunching numbers and what they wanted to pay for the trucks.... just didn't add up.