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The Olympics logo

Discussion in 'Logo Design' started by Colin, Jul 30, 2012.

  1. Colin

    Colin Major Contributor

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    So, what do y'all think of the 2012 London Olympics logo? (Google > Images > London 2012 Olympics logo).

    I think it is possibly the most hideous thing I've ever seen. Even the lettering "London 2012" that we see in the background of most of the sports is like having toothpicks jabbed into my eyes.

    No doubt somebody got paid a pile of money to "develop" this too; and I sense a committee was involved.
     
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  2. carter75

    carter75 Member

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    I definitely agree that it could have been a bunch better. Found this on Wikipedia...

    There have been two London 2012 logos: one for the bidding process created by Kino Design and a second as the brand for the Games themselves. The former is a ribbon with blue, yellow, black, green and red stripes winding through the text "LONDON 2012," making the shape of the River Thames in East London. The latter, designed by Wolff Olins, was published on 4 June 2007 as a representation of the number 2012, with the Olympic Rings embedded within the zero. Public reaction to the logo in a June 2007 BBC poll was largely negative, with more than 80% of votes giving the logo the lowest possible rating. Several newspapers ran their own logo competitions, displaying alternative submissions from their readers, while several writers from news agencies criticized the logo. A segment of animated footage released at the same time as the logo was reported to trigger seizures in a small number of people with photosensitive epilepsy, and in response, a short segment was removed from the London 2012 website. In February 2011, Iran complained that the logo appeared to spell out the word "Zion" and threatened to boycott the Olympics, but eventually did not boycott.
     
  3. slipperyfrog

    slipperyfrog Active Member

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    It sucks.
     
  4. Si Allen

    Si Allen Very Active Member

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    Barfff!
     
  5. Sticky Signs

    Sticky Signs Very Active Member

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    You mean the one where Lisa Simpson is doing "questionable" thing to Bart?

    Hahahaha
     
  6. GAC05

    GAC05 Major Contributor

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    I think to get the full awesome effect of the 2012 Olympic logo you have to see it used in context with the official Olympic one eye'd trouser snake/metallic scrotum mascot thing......

    wayne k
    guam usa
     

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  7. SignosaurusRex

    SignosaurusRex Major Contributor

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    first five posts pretty much sum it all up for me.
     
  8. gipllc

    gipllc New Member

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    Wow! I haven't laughed that hard in quite a while... Then when I saw it was posted by "sticky signs" I really lost it! Sorry if that's immature, but thought it was hilarious!

    I am trying to figure out what that logo is supposed to be; but now every time I look at it I only see Lisa and Bart.
     
  9. briankb

    briankb Active Member

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    The logo and type they are using is horrible. The opening ceremony was awful. The olympic flame flower petal thing is equally as hideous. The seats are empty. How did London get this gig anyway?
     
  10. Baz

    Baz Very Active Member

    You're not the only one! I just about inhaled my beer as i read that post and looked at the picture. To funny!:ROFLMAO:
     
  11. briankb

    briankb Active Member

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    LMAO!!! I forgot about those!
     
  12. SignosaurusRex

    SignosaurusRex Major Contributor

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    The best part of the whole thing is that Wolff Olins Brand Consultants was paid the equivalent of $628,280.00 for that controversial 5-piece puzzle. The worst part is that it's a train wreck....people can't stop looking at it and talking about.
     
  13. Craig Sjoquist

    Craig Sjoquist Major Contributor

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    http://www.alias.uk.com/#/menu .. here is the font designer look under>> work>>branding you will see.. London 2012

    As for the flower thing guess it is modern & festive what do I know, but did not know it had copy in it.
     
  14. Coloradosigns

    Coloradosigns Major Contributor

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    800k for the design campaign.
     
  15. Sign Up Graphics

    Sign Up Graphics Very Active Member

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    Sign Up Graphics

    London 2012 logos and fonts looks like a BIG S#%:?T :wink:
     
  16. visual800

    visual800 Very Active Member

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    another "ad agency" do up I'm sure. Not only dumb as hell just makes no sense
     
  17. Marlene

    Marlene Major Contributor

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    I wish they would have posted that logo here as a "what do you think" thread. we would have told them for sure:Big Laugh

    it is so horrid and their mascot so creepy that I heard on the news that the merchanise was being sold at a huge discount even before the games started as no one wanted it.
     
  18. lexsigns

    lexsigns Premium Subscriber

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    bahahhhhaaa- ditto on all the comments! IT SUCKS! and now I got my laugh for the day! hahahhaha:thumb:
     
  19. Msrae

    Msrae Rae

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    It is most definitely painful to even look at, however the Bart and Lisa Simpson rendition was hilarious. It made my day.
     
  20. idsignsil

    idsignsil Member

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    Did not see this until it was pointed out....that is hilarious! :ROFLMAO:

    I also must agree with everything that was said above. My wife and I have been watching, and she is getting tired of me talking about how bad the logo's and all of the other branding look.
     
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