thewood
New Member
Well, whining will not get us anywhere.
We try to be all-things to all people ( formats)..so what is the solution?
I would suggest a limited number of formats that we readily use. If the artwork is not supplied in this format then the client MUST expect to pay extra for conversion/re-creation.
I already do this. But I still prefer to work form scratch rather than replicate the client's Word document.
So can we come to a consensus as to what formats are acceptable from a client? Remember we are trying to keep this as a "short-list".
I suggest:
.ai
.psd
.cdr
Don't forget .eps Ken! Of course, the content of these files varies so much that each file must be judged on a case-by-case basis. For example, I've had clients ask in what format I need their logo. After deciding on a pdf, I receive a pdf containing a 72 ppi raster image. Or my personal favorite. We do printing for a national copy/print store. I asked the sales guy to send me a pdf of the file he needs printed. He sends me a pdf containing a scan of a business card with pencilled-in notes to the side!