Welcome To Signs101.com: Largest Forum for Signmaking Professionals

Signs101.com: Largest Forum for Signmaking Professionals is the LARGEST online community & discussion forum for professional sign-makers and graphic designers.

 


  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Towing Logo

Discussion in 'Logo Design' started by Joe Diaz, Apr 23, 2013.

  1. Joe Diaz

    Joe Diaz Very Active Member

    I was trying to figure out a way to combine towing and bird imagery. Here is what I came up with LOL.
    birds towing logo idea.jpg

    I figured he might not go for it, and I was right.:Big Laugh It was worth a try.
     
    Tags:
  2. SignManiac

    SignManiac Major Contributor

    8,494
    37
    48
    Mar 25, 2006
    Mars Florida
    Very clever Joe...The client missed out.:thumb:
     
  3. TheSnowman

    TheSnowman Major Contributor

    6,919
    41
    48
    Aug 28, 2007
    Indiana
    Yep, I'd have rolled with it. My tow customer we did a nice layout for on their truck decided when they advertise in the paper to advertise "TOEING" and has a picture of a tow truck pulling a foot, with a hook through the toe. I can't hit my face on the table enough each time I flip through the paper.
     
  4. fmg

    fmg Very Active Member

    1,466
    0
    0
    Dec 14, 2009
    Also could be Birds To Wing
     
  5. Gino

    Gino Premium Subscriber

    33,530
    2,408
    113
    Jun 7, 2006
    PA
    Now this might sound dumb, but I also really like the subtle dots in the background.
     
  6. Sign Up Graphics

    Sign Up Graphics Very Active Member

    1,795
    1
    0
    Jan 8, 2007
    Nice! :thumb:

    - - - Updated - - -

    Nice! :thumb:
     
  7. peavey123

    peavey123 Active Member

    868
    11
    18
    Jul 25, 2007
    Ontario Canada
    Maybe because it looks too much like a crane coming out of the egg instead of a tow truck? Try a bird flying away with a car or something? lol
     
  8. Dan Antonelli

    Dan Antonelli Very Active Member

    1,085
    0
    36
    Sep 13, 2003
    NJ
    Homerun Joe.

    - - - Updated - - -

    Homerun Joe.
     
  9. Joe Diaz

    Joe Diaz Very Active Member

    I wonder what the "updated" thing is all about on the new forum?
     
  10. SignosaurusRex

    SignosaurusRex Major Contributor

    8,579
    499
    83
    Mar 7, 2007
    Washington State
    This is the first time I have not liked one of your ideas Joe. In all honesty, I would have to agree with the customer.
    ....and a Broken Egg used in conjunction with the name BIRD'S. Images of broken or wrecked stuff in a towing / wrecker service logo never go over well.
     
  11. neato

    neato Very Active Member

    2,139
    284
    83
    May 16, 2003
    Henderson, IL
    I like it Joe.

    But, the customer makes the call.

    What about an eagle claw gripping the name somehow, like it's pulling it?
     
  12. OldPaint

    OldPaint Major Contributor

    i put this on a tow truck that was used for repo's.
     

    Attached Files:

  13. visual800

    visual800 Very Active Member

    3,932
    268
    83
    Aug 4, 2010
    montgomery, alabama
    I also like ur stuff but this not so much and yes i like the dots too
     
  14. ThinkRight

    ThinkRight Active Member

    810
    3
    18
    Nov 13, 2011
    Atlanta Ga
    You can lead a horse to water but...
    It looks good.
    Maybe try using a stork for the bird carrying a wrecked car...?

    - - - Updated - - -
     
  15. Joe Diaz

    Joe Diaz Very Active Member

    Thanks everyone. The client ultimately didn't want to use any bird imagery in the logo. We discussed it early on and he said he wasn't sure about using bird imagery back then, but wasn't 100% against the idea. He was curious to see what I would come up with. So.... I could tell then his heart wan't totally in it. But the idea hit me, and I thought I would try. It was just one of a few ideas. He actually chose to use everything else but the egg. So the lettering and the hook made the cut.

    Well It's not really a broken egg, it's a hatching egg. And inside is a cute little baby tow tuck. LOL. Either way, It didn't make the cut so no big deal. I'm happy with how it turned out, he's super happy with it. Got the truck scheduled, and we began talking about designing his print collateral and shirts. So.... all is good.
     
  16. TammieH

    TammieH Very Active Member

    1,108
    74
    48
    Nov 28, 2011
    Pacific NW
    I love it, its cute!!
     
  17. Dan Antonelli

    Dan Antonelli Very Active Member

    1,085
    0
    36
    Sep 13, 2003
    NJ
    This is brilliant. The reason why is that it relates to the name in a meaningful way, and is atypical of what is expected within the genre. When every uses a tow hook, then it's time to use something else. Too bad the client didn't have the vision to understand why this would have been a great approach to brand his business, to stand out, not fit in. When everyone zigs, you need to zag. Are you more likely to remember this, or remember tow hook for a tow company.

    The thinking behind this shows that not only is Joe a great designer, but is also skilled in advertising, and logic behind good branding.
     
  18. csonka39

    csonka39 New Member

    9
    0
    0
    Jul 24, 2012
    Looks good creative I'm thinking the egg turned him off.. I worked with garages before and you give them a nice design and they turn it away, I return with a simple design and they love it I just dont get it
     
Loading...

Share This Page

 


Loading...