Towing Logo

[Joe Diaz]

I was trying to figure out a way to combine towing and bird imagery. Here is what I came up with LOL.


I figured he might not go for it, and I was right.:Big Laugh It was worth a try.

 

[SignManiac]

Very clever Joe...The client missed out.

 

[TheSnowman]

Yep, I'd have rolled with it. My tow customer we did a nice layout for on their truck decided when they advertise in the paper to advertise "TOEING" and has a picture of a tow truck pulling a foot, with a hook through the toe. I can't hit my face on the table enough each time I flip through the paper.

 

[fmg]

Also could be Birds To Wing

 

[Gino]

Now this might sound dumb, but I also really like the subtle dots in the background.

 

[Sign Up Graphics]

Nice!

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Nice!

 

[peavey123]

Maybe because it looks too much like a crane coming out of the egg instead of a tow truck? Try a bird flying away with a car or something? lol

 

[Dan Antonelli]

Homerun Joe.

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Homerun Joe.

 

[Joe Diaz]

I wonder what the "updated" thing is all about on the new forum?

 

[SignosaurusRex]

This is the first time I have not liked one of your ideas Joe. In all honesty, I would have to agree with the customer.

Maybe because it looks too much like a crane coming out of the egg instead of a tow truck?

....and a Broken Egg used in conjunction with the name BIRD'S. Images of broken or wrecked stuff in a towing / wrecker service logo never go over well.

 

[neato]

I like it Joe.

But, the customer makes the call.

What about an eagle claw gripping the name somehow, like it's pulling it?

 

[OldPaint]

i put this on a tow truck that was used for repo's.

 

[visual800]

I also like ur stuff but this not so much and yes i like the dots too

 

[ThinkRight]

You can lead a horse to water but...
It looks good.
Maybe try using a stork for the bird carrying a wrecked car...?

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[Joe Diaz]

Thanks everyone. The client ultimately didn't want to use any bird imagery in the logo. We discussed it early on and he said he wasn't sure about using bird imagery back then, but wasn't 100% against the idea. He was curious to see what I would come up with. So.... I could tell then his heart wan't totally in it. But the idea hit me, and I thought I would try. It was just one of a few ideas. He actually chose to use everything else but the egg. So the lettering and the hook made the cut.

This is the first time I have not liked one of your ideas Joe. In all honesty, I would have to agree with the customer.

....and a Broken Egg used in conjunction with the name BIRD'S. Images of broken or wrecked stuff in a towing / wrecker service logo never go over well.

Well It's not really a broken egg, it's a hatching egg. And inside is a cute little baby tow tuck. LOL. Either way, It didn't make the cut so no big deal. I'm happy with how it turned out, he's super happy with it. Got the truck scheduled, and we began talking about designing his print collateral and shirts. So.... all is good.

 

[TammieH]

I love it, its cute!!

 

[Dan Antonelli]

This is brilliant. The reason why is that it relates to the name in a meaningful way, and is atypical of what is expected within the genre. When every uses a tow hook, then it's time to use something else. Too bad the client didn't have the vision to understand why this would have been a great approach to brand his business, to stand out, not fit in. When everyone zigs, you need to zag. Are you more likely to remember this, or remember tow hook for a tow company.

The thinking behind this shows that not only is Joe a great designer, but is also skilled in advertising, and logic behind good branding.

 

[csonka39]

Looks good creative I'm thinking the egg turned him off.. I worked with garages before and you give them a nice design and they turn it away, I return with a simple design and they love it I just dont get it