Two logo redesigns -- what say you?

[oldgoatroper]

Ok, I'm not sure there's going to be many people around here on Christmas Eve to look at this, but I'll give this a try anyway...

The Aussie Store is a high-end clothing store in a fancy mall. RM is a clothing label.

The images show what is existing (above the line) and what my mind has struggled to conceive. (below the line)

Both are going to be used on tags and labels. The Aussie logo is eventually going to replace the existing fascia in the mall and will probably be a CNC cut single face with maybe 8" Let-R-Edge and LED backlighting.

What would you guys do?

 

[Circleville Signs]

Well, the Aussie one doesn't say high end to me in any way. Neither their existing logo, or your re-drafts. Of your re-drafts, the bottom left is the best, but overall the best is their existing one on the right.

The clothing label, I think the direction is solid, but I'm not sure I like the border. And the "R" feels like it should be a "B", but someone forgot 1/4" of line

 

[oldgoatroper]

Well, the Aussie one doesn't say high end to me in any way. Neither their existing logo, or your re-drafts.

Yes, agreed. Perhaps I should clarify. The store is stupid expensive high-end stuff that they want to portray as casual, rough, durable, Aussie, don't-give-a-damn, redneck, he-man..... etc., etc....

 

[Smacka]

Maybe try enlarging the kangaroo and place to the left cutting into the text to make it the focal point. Try an all caps extra bold font for this. Lose the script font, that font is only good for surfboards

 

[HulkSmash]

bottom left of the aussie store. I like it.

 

[Carl Crabtree]

Mirror the kangaroo. It's leading the eye off to the right.

 

[J Hill Designs]

yeah i like left side of the aussie store (b/w and color)

 

[Tiki]

Maybe change the typeface on the original use a simple sans font change the yellow copy to black copy with yellow outline

 

[oldgoatroper]

Gary: Yes, the 'R' needs some attention.

Smacka: Interesting idea, but they would like to keep 'Aussie' as the focal point

Carl: At one point we talked about mirroring the 'roo, but someone pointed out that in Aussieland, they drive on the wrong side, so that's how the signs are oriented. Also, though I usually face things left, it somehow appears to be fighting the flow when I tried it.

Tiki: Very interesting look. You've got me thinking again. And despite being a Font Sage, you've managed to accomplish that with Arial.

 

[neato]

I like Tiki's idea. But I might even make it rougher looking (think Dungarees) and maybe to look like a hang tag...

 

[oldgoatroper]

I like Tiki's idea. But I might even make it rougher looking (think Dungarees) and maybe to look like a hang tag...

Nice, I like the way you worked the green into it as a background colour.

 

[neato]

It does look greenish. I was going for more of a tan/burlap color.

 

[oldgoatroper]

Green and gold/yellow are the aussie colours -- the green actually looks better, I think...

well, maybe not better, but certainly satisfies the requirement for green.

 

[Bly]

Needs more bullet holes.

 

[S'N'S]

LOL @ Bly ..... just thinkin the same thing.

 

[SuncitySigns]

I was waiting for some Aussie to put up a bullet ridden road sign...lol

That last logo looks the goods though.