There is a lot to be said about an ugly sign. It can be one of the best kind of ad a comapny could ask for just because people tend to remember ugly thing more than nice looking things. When I had my taxi business the signs and logo on the doors were both nice and professionaly done but on the back of the cab I had the sign company make my phone number unevenly space and crooked. I had people going out of their way calling my cab company just to tell me my number was crooked. And then when they needed a cab they all would remember that crooked phone number. It was the best ad I have ever had......