Hey Everyone,
Has anyone, or does anyone us IJ35 on Vehicles? The stuff is cheap and I can do a basic sign or sticker for a car really quick - I'm just wondering if this is a mistake to be using on a vehicle? Thanks!
You wonder why the wrap market is tanking on margin, people using cheaper products not intended for cars and underbidding the competition.
You wonder why the wrap market is tanking on margin, people using cheaper products not intended for cars and underbidding the competition.
Makes me crazy knowing you two are spot on.The wrap market is, by far, younger than using calendared material to do vehicle lettering. I had a customer come in a few weeks ago that wanted blue letters on his van. Just blue letters. Some jack wagon was trying to wrap his whole van with white SAV and printed blue letters. The wrap market is screwing itself.
Go ahead use calendared vinyl, but also give a quote for using proper cast materials. Make sure the customer knows that if he plans on having the vehicle longer than a few years, that his best investment is the cast materials.
Edit: I'm talking about just doing like doors and windows on vehicles. Don't use calendared vinyl to do partial or full wraps on anything with any curves.
Yes, its is your job to get them what they need. If they want their company name and phone number on the door calendared will fill the need just the same as cast. Now if they want it to last more than a few years then that may change. Most of the stuff we do is gone to auction in a few years so they dont want or need anything that's overly expensive or lasts a real long time which was my point. It's not very professional for me to sell them a 10 year product when they're telling me they need it to last 3-5 years tops.Shouldn't it be your job to give the customer what they need vs. what they want? The customer came to you because this is your industry, you are the expert, why let the customer tell you what they want, when you should be telling the customer what they really need? If the customer doesn't want what they need then why risk your reputation when their job fails? If I see a horrible vehicle wrap I always ask "what sign shop" did that for you. The customer is not always right unfortunately.
Yes, its is your job to get them what they need. If they want their company name and phone number on the door calendared will fill the need just the same as cast. Now if they want it to last more than a few years then that may change. Most of the stuff we do is gone to auction in a few years so they dont want or need anything that's overly expensive or lasts a real long time which was my point. It's not very professional for me to sell them a 10 year product when they're telling me they need it to last 3-5 years tops.
I understand the reputation thing completely and the problems come in when you fail to properly explain things and ask the right questions about their application. If you don't properly qualify your customers usage and expectations than a failure or po'd customer is 100% on you.
The rub for me is when other people quote a job way under me or do a job with inferior materials and don't disclose it. Dont get me wrong, I totally understand where you are coming from, I just don't like a hard line stance as there are always differing situations.