These are the NFPA requirements for All NEW fire service vehicles. Older equipment does not have to meet all of these requirements. The chevrons are not required on vehicles older than 2009, however a lot of departments are retrofitting older equipment for the added visibility.
NFPA 1901 2009 15.9.3* Reflective Striping.
15.9.3.1* A retroreflective stripe(s) shall be affixed to at least 50 percent of the cab and body length on each side, excluding the pump panel areas, and at least 25 percent of the width of the front of the apparatus.
15.9.3.1.1 The stripe or combination of stripes shall be a minimum of 4 in. (100 mm) in total width.
15.9.3.1.2 The 4 in. (100 mm) wide stripe or combination of stripes shall be permitted to be interrupted by objects (i.e., receptacles, cracks between slats in roll up doors) provided the full stripe is seen as conspicuous when approaching the apparatus. 15.9.3.1.3 A graphic design shall be permitted to replace all or part of the required striping material if the design or combination thereof covers at least the same perimeter length(s) required by 15.9.3.1.
15.9.3.2 At least 50 percent of the rear-facing vertical surfaces, visible from the rear of the apparatus, excluding any pump panel areas not covered by a door, shall be equipped with retroreflective striping in a chevron pattern sloping downward and away from the centerline of the vehicle at an angle of 45 degrees.
15.9.3.2.1 Each stripe in the chevron shall be a single color alternating between red and either yellow, fluorescent yellow, or fluorescent yellow-green.
15.9.3.2.2 Each stripe shall be 6 in. (150 mm) in width.15.9.3.3 All retroreflective materials required by 15.9.3.1 and 15.9.3.2 shall conform to the requirements of ASTM D 4956, Standard Specification for Retroreflective Sheeting for Traffic Control, Section 6.1.1 for Type I Sheeting.
15.9.3.3.1 All retroreflective materials used to satisfy the requirements of 15.9.3.1 that are colors not listed inASTM D 4956, Section 6.1.1, shall have a minimum coefficient of retroreflection of 10 with observation angle of 0.2 degrees and entrance angle of -4 degrees.
15.9.3.3.2 Fluorescent yellow and fluorescent yellow-green retroreflective materials used to meet the requirements of 15.9.3.2 shall conform to the minimum requirements specified for yellow Type I Sheeting in ASTM D 4956, Section 6.1.1.
15.9.3.3.3 Any printed or processed retroreflective film construction used to meet the requirements of 15.9.3.1 and 15.9.3.2 shall conform to the standards required of an integral colored film as specified in ASTM D 4956, Section 6.1.1.
USDOT requirements can be found here scroll down to S5.7
http://www.fmcsa.dot.gov/rules-regulations/administration/fmcsr/fmcsrruletext.aspx?chunkKey=09016334800bb9ed&keyword=striping
Yes i know this is a lengthy post but this will allow others to do a search and find what they need all right here.