iPrintStuff
Prints stuff
I laminate pretty much everything that leaves our shop. Even some customers.
After years of losing nearly every vehicle graphics or wrap job that we knew was being quoted by us and our closest competitor, we finally asked his former employees who we're friendly with as well as started getting requests from disgruntled customers of theirs about quickly fading jobs. Our community is also full of burnt and failing laminated jobs done by another nearby competitor who must use the cheapest material and third party inks available. I can't tell which is worse, no laminate or bad quality laminate.
We would literally get angry phone calls from those receiving the sans laminate quotes accusing us of trying to gouge them.
Even though the lamination is only $1.00 or so per square foot and the process of laminating it isn't that much labor time, we would usually be underbid by nearly 50%. Ironically, unlaminated vinyl actually takes longer to apply and is harder to handle so I'm not sure where the big savings is.
The feeling one gets when one of those customers must eat crow and comes in and seeks to have us fix their job is a bittersweet gratification. The waste of people's time, energy, hard earned money and materials to do something shoddily is no great satisfaction to us, but adding new regular clients to our business is pretty nice.
Still nowadays in Spain only price matters. Especially with the online competitions of cheap laminated prints. Its not only the lamination or lack of it. I am the only one in range of say 30 km / as this is what i can check/ that was using good vinyl. But even that finished. I stopped caring. Last 2 months i use only the cheapest possible vinyl. less than 1 euro per square meter and same lamination, 0.6 per square meter. Why waste 2.5+2.5 per square meter when people dont care at all.
So now Ink+Vinyl+Laminate= less than 2 euro per square meter. Now i started undercutting the internet MFs. And orders from designers that used the internet services started piling, cause i can give same price, i am faster and i am a shop. For the rest i am still charging proper prices.
The internet companies started a war that they can not win in the long run. Why? because i have a printer that costs 3k and they print on a printer that costs 20k. They have workers, i don't have. I can service my printer, they pay premium or have to buy new printer again 20k. Sooner or later they have to pay more workers, taxes, etc. Not me. Good luck to their fast money. I will be there when they are not.
They dont care because they dont know any better. Most people do but it is your job to show them why they should. Become a resource rather than a commodity and you will get the prices that you need.Still nowadays in Spain only price matters. Especially with the online competitions of cheap laminated prints. Its not only the lamination or lack of it. I am the only one in range of say 30 km / as this is what i can check/ that was using good vinyl. But even that finished. I stopped caring. Last 2 months i use only the cheapest possible vinyl. less than 1 euro per square meter and same lamination, 0.6 per square meter. Why waste 2.5+2.5 per square meter when people dont care at all.
So now Ink+Vinyl+Laminate= less than 2 euro per square meter. Now i started undercutting the internet MFs. And orders from designers that used the internet services started piling, cause i can give same price, i am faster and i am a shop. For the rest i am still charging proper prices.
The internet companies started a war that they can not win in the long run. Why? because i have a printer that costs 3k and they print on a printer that costs 20k. They have workers, i don't have. I can service my printer, they pay premium or have to buy new printer again 20k. Sooner or later they have to pay more workers, taxes, etc. Not me. Good luck to their fast money. I will be there when they are not.
Actually I’m from Europe, and my company prioritises quality over cheap materials.
You don’t get it. If you try compete with these online companies and make pennies per job. That’s on you when you’re working flat out and struggling to pay the bills..
What i am saying is that locally i started to sell to more people the moment i could offer their prices.
I dont compete with them. I charge triple.
So I work for a small sign shop. We mostly do banners and vinyl signs. You see, we never laminate any of our products. Even on important jobs such as store front aluminum signs or vehicle graphics. I think laminating is important. The prints are very easy to get scratched up if something like a finger nail were to rub against it. I really hope our shop can start laminating soon..
what are your thoughts on sign shops that don’t use laminate at all?
SO SO happy to be in dye sub to fabric now!
I was a whiz on the Seal...but don't miss mounting and laminating!
We laminated our inkjets off the good old vegetable dye HP designjets...I always told the customers they were temporary even with laminate...some of the salespeople would try to sell them as "outdoor" graphics. SMDH
Is this real? We laminate everything other than banners or coro that's going outside.