Whether or not the customer likes it does not matter.... he is relying on YOUR expertise to guide him. The customer doesn't know any better and you could have done him a better job that makes him more money.
Here is how I feel about this:
--The customer does not want a sign, or a wrap, or anything else we make.
What they REALLY want is for their sales to go up by increasing phone, website, or walk in traffic. They believe that a sign/wrap will accomplish this objective for them.
--The customer is not the sign professional...YOU ARE. Find out what their goals are then come up with a design/layout that meets those goals.
If the sign is illegible unless you are parked in front of it then you have FAILED in meeting the primary objective... communicating with the potential customer.
Why are there 4 barber poles on one sign?
Why is there an entirely separate sign for store hours but then the actual store hours only make up 20% of the space.
A shop hours sign does not need a title that says "Here are our shop hours". Everyone knows that "MONDAY 8am to 7pm" means that is what the hours are/
Why is the phone number so teeny and on the diagonal?
Text in the ribbon looks wonky. Text matches the curve on the top but not the bottom. Blowing up the first letter screws up the kerning, The word "SHOP" does not get the same big-letter treatment (but it DOES in the bottom sign).
Font choice is a personal thing... but the frilly cowboy one doesn't work for me, especially when you start distorting it (on a diagonal/in a ribbon)
Why tack on the clip art barber pole... it's style is completely different from the victorian flourishes... Did I mention that there are already THREE other barber poles?
Ahh, the obligatory scissors...With only 4 barber poles I was confused about what they did. The scissors clears that all up. At least you skipped the matching comb
Maybe, if he goes out of business, a strip club can buy the place, paint those poles gold, and weld on some girl silhouettes (like from the truck mud flaps?)
All the criticism posted on this forum is usually constructive, but sometimes delivered in a way that your big brother would do it.... the one that beats you up all the time but then protects you at school. Don't be too defensive. Open your eyes and your mind that you are not Michelangelo and this sign job is not the Sistine Chapel. We can all always do better, but not until we accept the fact that we are not already perfect.
Happy New Year