I think the going rate around here is $10 print and install. At that price point we do 2-4 a month, but I am not convinced it's a real profit center for me. I'd like to get more in the $14 range. As some of you may know we have had to re-do several wraps, and it seems almost standard procedure for us to end each deal with some sort of confrontation that leads to losing the client pretty much permanently. Most if not all of these confrontations were the result of a bad installer, whom we have stopped using.
Here's a good one: we just tore off and reprinted and reinstalled and entire Mercedes Step van due to poor installation (a $3000 job). Second time's the charm, right? Several hours after the guy leaves with the van he calls and said we busted his tail light. ($500 on a van like this) and wants us the pay for it, (another lost customer). Thank goodness we took SEVERAL hi-res photos of the van before he left. The tail lights were in perfect condition when he drove away and we can prove it, but he still wants to hold us responsible.
Ain't life grand?