There are always going to be new technologies and 10,000 people who enter into the "latest, greatest," but there's also a reason so many new businesses fail. It rarely has anything to do with the equipment, but almost everything to do with the entrepreneur, the vision, the business, and (in my humble opinion,) the marketing and sales. I've been in situations where new competitors enter the market trying to under-cut our prices by as much as 70 or 80%, but I'm still around, because these clowns are normally gone as fast as they come. And in most cases, the cheaper a competitor charges for their products and services, the less they have to invest in staff, marketing, and superior technology.
Just "keep-on keepin' on" and don't sweat it. You'll come out ahead.