I'm not out to destroy the competition.....
I just offer a product above the competition.
If you want the "good" stuff, there is only one place to shop.
Easy!
Joe,
Makin Chip$ and Havin Fun!
Exactly. Worrying about the competition never allows you to concentrate on yourself if you're always trying to out-do or out-think your competitors. Let them worry about watching the dust you make on the way to the bank.
Again.... concentrating on what
you do and some of the things
you might excel at will bring
you far more business, enjoyment and satisfaction.
Later, on a Saturday night, out on the porch with your significant other, watching a beautiful sunset, you can talk about your accomplishments and laugh a little at how easy business really is.
Another thing we've done at shows is to walk the show ourselves. Someone is always at our booth, but going out and making contacts with other vendors at the show is also important. Don't wait for them to come to you..... literally take the initiative and go after the professionals at the show. You'll find it's easier to talk shop with them if you ask about their business and how you can help them and how they could possibly help you.
We just did this during a show my wife was at a few months ago. We weren't set up for a booth, but she went and walked the show floor and stopped at almost every booth, handing out cards and brochures to the vendors. Careful not to solicit any people walking the show, but to vendors about their services. Turned out this one booth was looking to re-do their entire fleet and cars, along with site signs, trade booth signs and every facet of their image. We are in the middle of lettering them all with so many signs to do for them it aint' even funny. Seems every other day, they ask for something else.
So, don't be afraid to interact and go on the prowl for work. It's called networking..... a very smart and useful tool in today's marketplace.