The lowballers here trying to grab as much of the market as they can seem to be on the low end of the previously quoted range. The customers must love the prices because the design part of what I regularly see on the streets from them is quite stereotypical and pretty ineffective. Lots of special effects, tons of excess text, too many photos, poor message prioritization, did I mention lots of effects, etc...
I live near their shop which has large picture windows and I frequently see the production guy in there late at night, on Sundays, etc. trying to get stuff done by himself. Of course, I NEVER see the owner in there after normal business hours, but I guess if you want to live and work that kind of lifestyle, you should give the work away, be mostly responsible for driving your entire market down, push the help hard and probably churn through production people pretty often.
Around here, our employee is never asked to do anything or work any hours we're not willing to work ourselves. We like doing wraps, but its not an industry segment we want to be known for, so we're in the middle to higher end on the pricing, but our work is effective and the loyal customers who bring every vehicle they buy here, swear by us.
From what I've personally witnessed working in three different parts of the country since wraps went vogue, this is one of the least valued industry segments by both its producers and its consumers. There are times when we're laughed out of a quoting phone call for daring to even quote in the neighborhood of $10 per square foot ( way too high! ) and insisting on seeing either photos, discussing design criteria and/or taking measurements for a rig before giving even solid estimates.
