Whats the ideal pricing for banner and stickers?

[StickerBee]

Hi guys,

I currently charge my customer at $6 per sq ft on an 18oz banner. I am using all Roland inks. Banners are just tape hemmed but not sewn.

Is this high or low? If so, what is the ideal pricing you charged your customers?

Please advise.

Thanks!

 

[Christian @ 2CT Media]

The absolute most you can get without pushing your clients away.

 

[StickerBee]

The absolute most you can get without pushing your clients away.

I am doing it right?

 

[Christian @ 2CT Media]

$6/sq is more than we get so I say you are doing good!

 

[Gino]

Seems low, but whadda I know.................. ??

 

[StickerBee]

Seems low, but whadda I know.................. ??

How much do you charge Gino? Lets say, banner per sqft is 50 cents, inks 50 cents, labor 50 cents, wear and tear is 50 cents. Thats $2 cost. you have 200% profit, thats not bad right?

 

[Gino]

PM me. I don't normally throw that kinda information around haphazardly.

 

[ikarasu]

Keep in mind stickerbee is in canada.... $6 a sqft is like $4.50 usd a sqft!

 

[Dan360]

Seems low, we're nearly double that for 18oz on our latex. Our price for 13oz is closer to that, still a tad higher though. If we're talking CDN.

 

[Pixels Are Bad Mmmkay?]

We start at $7.50/sq. for 13 oz. and $9.50/sq. for 18 oz. Pricing goes down from there depending on the total square footage of the banner. That being said the least we charge is $4.50/sq. for 13 oz. and $6.50/sq. for 18 oz. and that's only on banners over 144 square feet.

I'd say you're on the low side.

 

[Johnny Best]

You can get 13 oz banner at signs365 for $1.00 square foot, that is lower than your cost to make it.
No labor or machinery usage on your end.

 

[CanuckSigns]

I am doing it right?

Your pricing seems low to me, we are around your price for 13oz banner with tape hem.

One factor you left out of your cost calculation is your time,. This is a common mistake to make. You need to figure out your shop rate and add that into your equation as well.

 

[StickerBee]

I added 50 cents per sqft for my labor. That includes trimming, hemming and grommets.

 

[bannertime]

How long does it take you to print and process a 3x10 banner?

 

[StickerBee]

Less the printing maybe 30mins

 

[eahicks]

Those prices need to be a scaled price....meaning smaller jobs are higher per s/f than a larger job. For example, a 2x6 banner might be at $8 s/f, whereas a 5' x 10' banner might be at $6.50 a s/f (not saying that's our pricing...but not far off).

 

[bannertime]

Less the printing maybe 30mins

That means at your current 50¢ per square foot labor rate, you're only doing $30 an hour for labor at max. Whether that's good enough is up to you.

 

[StickerBee]

It is good for me. But thats the price inclusion in the banner. As far as installation it is $50 an hour.

 

[StickerBee]

Those prices need to be a scaled price....meaning smaller jobs are higher per s/f than a larger job. For example, a 2x6 banner might be at $8 s/f, whereas a 5' x 10' banner might be at $6.50 a s/f (not saying that's our pricing...but not far off).

Thank you! I like this idea. As i price them either its small or big.

 

[signman315]

You can get 13 oz banner at signs365 for $1.00 square foot, that is lower than your cost to make it.
No labor or machinery usage on your end.

Yeah but you’re at the mercy of their turnaround times and quality, and if you have a design error or customer provided incorrect info to reprint is costly and time consuming...