Who designed this?

[player]

I like it...

 

[Marlene]

Second thought is what is their marketing plan? They went that way for a reason. It would seem they chose that direction because of reactions from focus groups. I would suspect they are going that way because they want to lose the high end look and cater to the working man blue collar look.

if they are going for the working man look I still think they missed the mark. when I see a font like this that looks like it should be a simple block but has been recreated by someone who has no talent that is what I see. I don't see casual, I just see poorly done. that may be because of what I do for a living. there's a difference between casual and a hack job. this looks like crap we see hacks do all the time.it's almost liek they wanted it to look like they gave the job to the kid they hired to restock the selves. that may have been their plan but I just think it was a bad one. there are times when you want a professional, not a new "buddy". would you go to a lawyer or doctor who had the same look? the pharmacy is up there with those types of prfessions as you don't want a pal, you want someone you can trust to know what they are doing. and that is why I hate this look

 

[player]

It reminds me of hand painted signs from 1901.

 

[Salmoneye]

Obviously you are not comparing it to some of the excellent signage from that era. I drool over some of the beautiful design and workmanship that came out of 1901 era sign shops. Grunge and child fonts were NOT the norm for the time, trust me.

 

[Gino]

It reminds me of hand painted signs from 1901.

Oh my..... ...... I had no idea you were anywhere near that old. You are an old f@rt, huh ??

 

[genericname]

Weird that nobody has pointed out this is a straight rip from Old Navy's marketing. Earlier posts were right about this trying to target hipsters. Issue is though, most indie kids know when they're being pandered to by giant corporations.

Edit: Also, why would a pharmacy want to target indie kids anyway? Not like they're marijuana dispensaries. I don't hate it, but this is one hella mistargeted marketing attempt.

 

[Gino]

Keel them All !!

​

 

[genericname]

Stupid hipsters, they should be made illegal.

Enh. They used to say the same thing about poets in the fifties. I say let 'em be. Just kids figuring themselves out. Least they have the scruples to know lazy design like this.