Why is Business Writing So Awful?

[SqueeGee]

Here's a great article about business writing from the May issue of Inc. magazine:

http://www.inc.com/magazine/20100501/why-is-business-writing-so-awful.html

 

[James Burke]

All of our products are fully warranted against all defects in materials and workmanship for 100 years. If you or one of your descendants should have a problem, send it back to me or one of my descendants and we'll repair or replace it for free or we'll give you a credit on the website (be sure to mention the warranty in your will).

What a hoot! Don't you think we all should adopt this policy?

Overall, a great article.

 

[signswi]

Jason Fried is always worth reading, his company (37signals) blog is a must-add to your RSS reader. Had another good but short article in Inc. this month about why 37signals charges $10 for a simple ios app. Short moral: chase profit, not customers.

 

[Jon Aston]

Great article - Thanks!

 

[copythat]

X-cellent Post!

That's why our slogan says:

"Where the only thing you can't copy uis our service!"






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