These things could cause that
1. Blade sticking out to far,you should be able to run your finger over the end of the holder and "just" feel the tip of the blade.
2. Cutting strip all chopped up, usually you can test this by cutting a scrap on the other side of the cutter where it's used less.
3. Broken tip of cutting blade, I check mine with a jewelers eye glass.
4. Dust in the blade holder, clean with wd40 and re-oil with machine oil, there's a tiny bearing in there.
5. Too much downforce
By the looks of those cuts they are too deep, also the cuts are not starting and finishing in the same place, either change the blade offset or if you have a "overcut" function in your cutting program activate it.
Set the blade by removing the blade holder and hold like a pen and draw a circle in some scrap vinyl, adjust until it only cuts thru the vinyl and puts a faint mark in the backing paper. Replace and set the down force until it just cuts the vinyl and not the backing paper.