Gino get a therapist already man... OOFAH!
I deal with brokers all day long and we've done quite well running a business that's based largely on that model. I don't know what your volumes are like, who your market is or if you're clients even like dealing with you Gino, but we do just fine and have for roughly 40yrs. We've got a core group of clients that know how to use our capabilities to offer their clients the things we do best.
No, there's no need for a therapist or anything of the likes. If you, along with some others would take a moment to really see what's going on, it's not 'brokers' in the realm of which you are speaking that is the problem.
It's the self-proclaimed/ordained 'brokers'... who as Old Paint put it so beautifully..... have absolutely no talent, no knowledge, no ability and tend to weasel their way through a rather nice industry raping it while they go.
We do business with quite a few agencies which act as 'brokers' in the sense I believe many of you are confusing. Around here, we have ad agencies, among other names they go by. Their main goal in business is to meet their clients' needs such as marketing, advertising and handling most everything for their clients, so their clients don't have to waste the time doing it. These kind of 'brokers' do it all. Novelties and promotional items are just a small part of their overall duties. They mainly take care of radio, newspaper, internet, television, signs and branding.
These so-called 'brokers' doing yard signs, business cards, some brochures and other novelty stuff are a dime a dozen and that's the category the 'brokers' in this place fall under. They aren't 'brokers' in any true sense of the word or in the industry.
Just about every 'broker' I've been in contact with has nothing in common with advertising other than they have a gift for gab and lie like the dickens. It's the only way they can gt business.
Addie, himself admitted, why get the equipment, why get the overhead, why do anything other than sub work to a legitimate vendor and take all the credit ?? That's the attitude and business plan of either a lazy bastard or a sneaky lying bastard. I can tell you for a fact, when Addie's customers or 'brokers' such as Addie talk to their customers, for the most part, don't let on that they are subbing the work out. They'll lose the customer because why would anyone in their right mind do business with a known middleman for a set of business cards or a few yard signs....when you can go to the horse's mouth ?? Because on a larger scale, the customer doesn't want to be bothered and the markup and profit margins are far greater.
Addie, recently sent me another PM asking why so many turn the threads into 'Anti-Addie' threads. I don't feel the necessity to answer him, because so many posts have already told him and he doesn't take advice well. How many people besides myself have asked him to quite down... take a deep breath.... think about what he posts and so on ?? Many from the threads I've read. Many times myself in PM's also.
I've said it before.... I could care less how Addie runs his business or life. He wants the title 'broker'.... let him have it and abuse it. For me, it's the terrible answers and advice he gives here that concerns me. I know this is Fred's place, but something that has been drilled into me by him, Doug and many others.... what are future newbies and others going to think after the smoke has settled and reads some of these old threads using the 'Search' button and take his stupidity at face value ??
My only concern here on s101, besides doing a rather lucrative wholesaling business with many of the members, is to answer whatever questions I can help out with, have fun with the community and as many others have done... warn people of viruses, bad software, codes problems and other problem areas in our industry and unfortunately, Addie falls under that last umbrella.
I don't think he needs to be banned, that's never been my intention. Besides, my intentions don't really matter. He isn't doing any of this purposely, other than purposely answering wrong, but he needs to know when others are truly trying to help him and he doesn't seem to care. There are so many loopholes and snags in every one of his job transactions, stories and procedures, but he just keeps on going on like the Energizer Bunny.
Anyway johnny, hope that answers your questions as pertaining to 'brokers' and Addie. As for our volume and type of business, as I mentioned, we too do a lot of wholesaling, so we do work with a vast amount of middle-people, but other than the little schmucks like I've talked about... it's all very good. We're in our 40th year as of November 4th, so even though you think people might not like dealing with us.... or ME, not so. Quite the contraire. I still have some of my earliest customers as customers. In fact, my very first customer is still with me. The majority of our customers are 20 to 25 years with us and then some.