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Work in progress...

Discussion in 'Logo Design' started by Circleville Signs, Mar 25, 2013.

  1. Circleville Signs

    Circleville Signs Very Active Member

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    OK - working on a design ro a new tattoo shop here in town. What I have so far is two totally different directions - and I need some help in refining them down.

    The client is not interested in "typical" tattoo shop stuff. He plans to grow this into a multiple location chain within 5 years and needs something that will stand out from the pack.

    The top version I drew up working from a photograph. The second one is much simpler and more iconic, IMO - but I really like where the top one is going.

    Thoughts?
     

    Attached Files:

    Tags:
  2. Gino

    Gino Premium Subscriber

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    I like the top one also, but if the other one hadn't been underneath, I don't think I could've read the top one as quickly. I think you've obliterated the middles of the letters too much for them to stand up on their own.
     
  3. JBusch260

    JBusch260 Active Member

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    I like the way the first one is going as well. Can you match the spray look that the text has, with the gorilla face shape? I think it would really tie them together.

    The 2nd is iconic, and looks good, but it kind of reminds me more of a fitness place. I'm not feeling the opposing text perspectives though, to be honest.
     
  4. rjssigns

    rjssigns Major Contributor

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    Both look good. When I do designs I always ask myself what will translate best to all other forms of media.
     
  5. Fred Weiss

    Fred Weiss Merchant Member

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    Sorry, but I was immediately bothered by the use of the gorilla image with the spelling of "Guerilla" ... where an image of a beret wearing revolutionary fighter brandishing an AK-47 would seem more appropriate. Couple that with the difficult to read text and I'm thinking I may want to keep shopping for where to have my tat done.
     
  6. J Hill Designs

    J Hill Designs Major Contributor

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    you do know a guerilla isnt an ape, right?
     
  7. Circleville Signs

    Circleville Signs Very Active Member

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    Yes - I know that it isn't an ape. I had that discussion with the client. He likes the grammatical/visual dissonance. (don't ask me why...lol)
     
  8. WildWestDesigns

    WildWestDesigns Major Contributor

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    I just had a flashback of Captain Ron after reading that.
     
  9. SignManiac

    SignManiac Major Contributor

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    +1 took me a few seconds to figure out what the name was.
     
  10. thinksigns

    thinksigns SnowFlake

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    Agree with the two different gorillas and "defiant" seems redundant with both of them.

    That being said, you didn't come up with his name and you just have to make it work. I prefer the top one.
     
  11. Marlene

    Marlene Major Contributor

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    I would get rid of the graphic on either
     
  12. HDvinyl

    HDvinyl Trump 2020

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    halfway house.
    Top, but give the "Guerilla" a face tat and tongue ring :)

    :iamwithstupid:
     
  13. HDvinyl

    HDvinyl Trump 2020

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    halfway house.
    Not many places do Pug tats.
     
  14. Moze

    Moze Precision Sign Services

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    I don't get why people do that. If a company name was 'My Three Sons Moving Co.', using three suns for the logo wouldn't make sense. I think it makes the business look unprofessional...possibly linguistically challenged. Not the look I'd want especially for a tattoo business. Again, not your problem - I just don't get people's reasoning.
     
  15. Caitlin

    Caitlin Member

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    Debate about "gorilla" vs "guerilla" aside, I like the top image but agree that the text is a bit too difficult to read at a glance.
    Maybe the gorilla needs a beret :Big Laugh
     
  16. John Butto

    John Butto Very Active Member

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    I am not a good speller, so I did not notice the Guerilla being misspelled. Has there been a survey of people who get tats being good spellers. But Fred since you brought up the spelling, "have my tat done." is not grammatically correct.
    On the logo, I like them both, and even if you combined them together would be a good route.
     
  17. Matt-Tastic

    Matt-Tastic Member

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    The "Screaming Gorilla" in the top logo was the only part of either i really liked. It has a lot of pop, and would make good decals for sell as well. Get the lettering cleaned up, and you could be going somewhere.

    PS: there are a lot of people that won't find his shop on a google search due to the unconventional spelling of gorilla (not incorrect, just not what you would think when you saw the logo). Perhaps a decline in clientele because they can't find him will persuade him to rename the shop.
     
  18. Fred Weiss

    Fred Weiss Merchant Member

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    Then what is John? One would have their nails done or their heart bypass operation done ... so why not their tattoo?

    I do like Caitlin's idea though to tie the two together by making the gorilla look like a guerrilla. (BTW ... my spell checker says that guerilla should be spelled guerrilla.)
     
  19. Circleville Signs

    Circleville Signs Very Active Member

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    OK...Some revisions and combinations...

    Thoughts?
     

    Attached Files:

  20. laserman70

    laserman70 Very Active Member

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    Maybe change the font a bit to be more legible?
     

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