He is trying to NOT look like the typical tattoo shop
Sorry, but I was immediately bothered by the use of the gorilla image with the spelling of "Guerilla" ... where an image of a beret wearing revolutionary fighter brandishing an AK-47 would seem more appropriate. Couple that with the difficult to read text and I'm thinking I may want to keep shopping for where to have my tat done.
think hand drawn when coming up with something, tattoo artist don't use computers or rulers
then he is doomed...
tattoo places are best when they look ratty, dirty & slutty....
IMHO
Boom!
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I too like her idea of a gorilla in beret. I can picture the tattoo artist... If they're any good that is... designing their own scroll work to go around a panel design like this. That would be pretty cool.