Ha, this just happened yesterday.
Guy calls and says he's in need of a small sign..... about 9" x 12". He asks if we'd consider doing it. Sure. He goes on to say, he's called 3 or 4 other shops and no one will give him a fair price, let alone even wanna talk about it.
He comes in this morning, gives me the information. I'll flatbed print it on some gold substrate and be out of it for less than $5.00 Charging $55. He then says, he has some other signs he'll be needing. Gives me a list of signs, all sizes and copy. I told him I'd get back to him by Monday at lunch with a quote. He said, I don't need a quote, just tell me how much and if you need a deposit, I'll bring it right over and we'll get started as soon as you can. Looks like it will come to maybe $2,000 to $2,500. Not bad for someone who was shunned by people not wanting to talk a few minutes.
Oh, by the way, it's a Church Association, to boot.