Wrecker service truck lettering

[Jillbeans]

Of your last set...
Top right. But use all Chesham Sans for the subcopy, and make the area code the same size as the other numbers.
I do like the angled line underneath the one (without looking back bottom left) but feel it emphasizes "Inc" too much.
City name might be in the same script as the name but do the state N.C.
Love....Jill

 

[Gino]

Lotta good insight and advice on this one, so far.

Something, which is maybe just me, but is something I generally adhere to is simply...... I don't use a casual script for a main name. To me, it just doesn't broadcast confidence. Casuals and casual scripts are for very UNimportant copy or race cars. The words.... call, featuring, now, specializing and other non-descript items are fine for this.

While it's never good to use so many fonts in one idea, the use of so many italics is also not a good idea. Nothing appears to be able to stand upon its own......... it's all falling over. Anyway, that's what I see. Doesn't make it right or wrong, but just thought I'd share.

 

[Marlene]

the last versions, bottom left. I just like the top part with the name and line. it has a ton of special effects and looks pretty good. what makes it overly done is the rest. way too much going on. I really hate the "dial" as is may feel retro but it just looks stupid these days as we all know what to do with a phone number. it makes the bottom off balance. also not happy with the town name in script as it too clutters up everything and adds nothing to the design. I'd keep the top with all the special effects and then go simple with the info copy, just a nice clean sanserif font

 

[Billct2]

Top Right or Bottom Left.
Pull the trigger.

 

[SellersSign&Design]

I made the changes suggested in the last few posts, here are the final 4!

Thank you all for the help! I definitely learned a lot from this, I am looking forward to using everything I learned here in future designs. I will put up some pictures when the job is completed.

 

[k.a.s.]

Top left, with the phone number from the top right.


Kevin

 

[Jillbeans]

Bottom left, city name in Chesham.
It's inappropriate to use two different scripts in the same layout.

 

[Craig Sjoquist]

Still like the action of bottom left, but phone from top right.

Also another tip to improve join the Monroe NC with the phone number bring them both closer to each, a possible solution is put name under phone closer, now you have 2 main messages instead of 3 separate & also with smaller trucks this can be easily tighten up instead of spread out.

 

[Marlene]

bottom left. nice and clean. the top can stand alone if needed, the bottom with the info easy to read

 

[Steve C.]

At this point just show the client all and let them decide. But I like the two on the right.

 

[SellersSign&Design]

I lettered 3 trucks today using this new design, so I figured I would post some pictures and say thank you again to everyone for all of the help. I ended up giving the customer the final designs and they settled on what is pictured below. It is all Edge printed on Oralite 5600 and laminated with 290 GF.

 

[OldPaint]

just for the future..........if you decide to do others........look at this guys work on wreckers....
http://www.eastcoastairbrushing.com/galleries/east_coast_airbrushing_truck_gallery.html

 

[gnatt66]

i like most of them. esp. the ones with wrecker service slanted along with the main copy and that angle thingy below. good stuff. awesome advice from everyone too.

 

[Rick]

...was wondering how they turned out. They turned out really good.

 

[SignManiac]

Glad to see the phone number ditched from the doors. Looks nice that way.

 

[SellersSign&Design]

Old Paint- that guy is very talented. Some nice work there for sure.

I was happy with how everything looked once it was on the trucks. Luckily Gerber transparent orange is really close to their orange paint! My phone wasn't taking very good pictures yesterday apparently, I just noticed they are blurry. Here is a close up of the finalized logo:





It's hard to believe a 20 year old Edge LE "dinosaur" can put out prints that look so nice.

 

[jaylem]

way to take the advise

Everything sure has gone the right direction in your design. Bottom left looks great! Meets the fundamentals and doesnt violate any rules of design that come to mind. I think Jill is spot on with her analysis off the phone number layout. Changing the font size and position of the area code makes the it look very unbalanced. Also not a fan of "dial". I think it is unnecessary. When you display a phone number your are essentially telling them to dial the number with out spelling it out.

 

[Billct2]

The final product came out nice.
As for that website of airbrushed wreckers it's like comparing apples to oranges, when that client wants to spend more on lettering one trcuk than he now spend son his whole fleet maybe those designs may come in to play.