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Shop Truck Wrap
- Thread starter tonywhittier
- Start date
Jillbeans
New Member
I truly dislike the typography in Premier.
It looks like someone with little basic letter knowledge fondled a font to try and make it retro.
The thicks and thins are all over the place.
I would have started with a nice swash font like Bookman, and beefed it up.
Yes I know it's not "cool" or trendy...but it's a classic that could be tweaked.
I also think "Decal Designs" sounds really cheap.
Lose the decal, make it DESIGNS, and make that fit the banner shape better.
Other than that, it will do.
Love....Jill
It looks like someone with little basic letter knowledge fondled a font to try and make it retro.
The thicks and thins are all over the place.
I would have started with a nice swash font like Bookman, and beefed it up.
Yes I know it's not "cool" or trendy...but it's a classic that could be tweaked.
I also think "Decal Designs" sounds really cheap.
Lose the decal, make it DESIGNS, and make that fit the banner shape better.
Other than that, it will do.
Love....Jill
Gino
Premium Subscriber
Like Jill said, I think you need to harmonize your thick/thins a little better, but other than that..... I kinda like it. It's overdone, but tastefully overdone. The colors kick and it's easy to read. Even squinting at the thumbnail... it works. I'd also lose the decals word and maybe add 'Professional Designs'.
PrintzandPatternz
New Member
Why is that giving me a fellers flashback?
Kentucky Wraps
Kentucky Wraps
I don't get the shadow behind the splash.
401Graphics
New Member
makes me think of a water park.
I would also get rid of decal designs. Sounds cheap.
I would also get rid of decal designs. Sounds cheap.
tonywhittier
New Member
what would you guys recommend for a name then? Like Premier Graphics, Premier Wrap Company, Premier Wraps and Graphics?
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tonywhittier
New Member
Letterbox Mike
New Member
I don't personally dislike the background. It's not my style, but it's contemporary and trendy right now so it's not bad. Very busy but for that grunge style it works.
I agree with everybody else that the typography on "Premier" needs help. The actual logo. I see what you're going for with it but if typography isn't your thing, you might want to enlist the help of someone who can take your initial concept and redo the logo so it's a bit cleaner and more consistent. Right now you've got strokes that vary letter-by-letter, some corners are more rounded than others, etc.. It looks a little too hand-drawn, and could work well if it was just cleaned up.
Another thing to consider with this is how arching the logo up over the rear wheel well is going to work on the passenger's side. To me this is going to be the hardest part of this wrap, to pull that off. On the other side it's going to read down hill, which almost never looks right. And if you just plop the logo as-is on the other side the italicized letters are going to point to the ground.
If it were me, I'd forget the wrap design for now and focus on getting the logo dialed in. Your concept is not bad, but the execution missed the mark. If you're struggling with it, nothing wrong with that, hire someone who specializes in that style and let them do it for you, it'll be a very wise investment. When the logo is spot on, then design the wrap around it. Right now you're trying to design the logo around the lines of the vehicle and that's a no-no.
I agree with everybody else that the typography on "Premier" needs help. The actual logo. I see what you're going for with it but if typography isn't your thing, you might want to enlist the help of someone who can take your initial concept and redo the logo so it's a bit cleaner and more consistent. Right now you've got strokes that vary letter-by-letter, some corners are more rounded than others, etc.. It looks a little too hand-drawn, and could work well if it was just cleaned up.
Another thing to consider with this is how arching the logo up over the rear wheel well is going to work on the passenger's side. To me this is going to be the hardest part of this wrap, to pull that off. On the other side it's going to read down hill, which almost never looks right. And if you just plop the logo as-is on the other side the italicized letters are going to point to the ground.
If it were me, I'd forget the wrap design for now and focus on getting the logo dialed in. Your concept is not bad, but the execution missed the mark. If you're struggling with it, nothing wrong with that, hire someone who specializes in that style and let them do it for you, it'll be a very wise investment. When the logo is spot on, then design the wrap around it. Right now you're trying to design the logo around the lines of the vehicle and that's a no-no.
tonywhittier
New Member
I took your opinion into consideration and thats not what I'm wanting to change. The logo is hand drawn its not a font (besides the Graphic Co. part) and we're not changing it. What I'm asking is where would you guys place the phone number, web address and the what we do.........
Joe Crumley
New Member
I'm amazed at how hard it is to design an advertising piece for one's self. I know for me it's difficult.
I often have businesses who've come with their own idea's. Seldom do they get it right. The main reason, they don't tell the buying public what they have to sell. Your layout isn't selling signs. You've got to look for the product being sold.
The second most violated rule is copy that's not readable. Wraps, for the most part, violate just about every rule in the book. I'm amazed at how difficult it is finding out what they are saying.
Last: I wouldn't buy anything from a graphics company who didn't have a website showing what they've have to offer....
Joe Crumley
www.normansignco.com
I often have businesses who've come with their own idea's. Seldom do they get it right. The main reason, they don't tell the buying public what they have to sell. Your layout isn't selling signs. You've got to look for the product being sold.
The second most violated rule is copy that's not readable. Wraps, for the most part, violate just about every rule in the book. I'm amazed at how difficult it is finding out what they are saying.
Last: I wouldn't buy anything from a graphics company who didn't have a website showing what they've have to offer....
Joe Crumley
www.normansignco.com
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