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Texas_Signmaker So good to hear. Just in case maybe you are interested, I could use some practice. If you have any potential interest, let's explore some ideas.

Notarealsignguy Let me ask, what about using an extra-long selfie stick?

Texas_Signmaker Yes, you certainly are up there working on it. Would you have any interest in exploring the idea of making a video of what you are doing? Marketing. My idea is to make a video story about the sign project. That video could include any interesting part of the project. And...

If you have recently completed a tall sign project, let's explore the idea of making a drone video story about the sign. Backstory, having completed extensive training, I have just recently begun a new venture. I am beginning to make video stories for signmakers and I am really enjoying it. If...

jwlllpl Great information. Very useful to me. Thank you.

Notarealsignguy Your phrase, "maintain a good line of communication" is exactly one of the main tactics that I am attempting to make clearly understood. The effort to do that "maintaining" can be either just hope or it can be carefully thought out with deliberate reasons. You can either say, who...

Ray Miller I invite you to ask a direct question about "Zero Cost Marketing." I will attempt to answer as clearly as I can.

That's how you see it. That is your right. No problem. I am here for sign makers who want to improve their business management practices. And, I have had more than enough connect with me to let me know that they have found my Threads helpful.

Notarealsignguy Let's keep digging into this. It is important to me. Let's focus on the client, "joe blow" who gave you the referral. Do you see any value in deliberately and thoughtfully encouraging that client to know that you appreciated the referral and that it means a lot to you?

Stacey K So good to hear from you. I really appreciate your input and feedback.

Gino Thank you for your story. Very interesting. Let's back up to your phrase, "then making your work available to/for others." As I see it, that is the exact point where a well-planned zero-cost-marketing system can be effective. That exact point is right at the center of my concern. In 2021...

Notarealsignguy I wonder. Does that mean that you have no interest in genuine referrals?

Gino As you say, "Word-of-mouth is by far the best advertisement you can ever get." As I see it, a sign maker has two choices: Just hope that word-of-mouth happens, or deliberately develop a well-thought-out plan. Gino Is that approach still "old old fashioned?"

Z SIGNS No, I do not do any telemarketing. Z SIGNS if you do have a Google listing, decide for yourself what to do with it. All I am trying to say is make that a quality decision. Plus, feel free to ask me any questions about your listing. I will answer right here.

If you don't already ask how new clients found you, please consider developing that habit, one tiny step at a time. They may say, "On the Internet." In a short sentence, explain why it is important to you. Maybe ask if it was Google or ?? Why do I see asking "how" is so important? It helps you...

Notarealsignguy Your phrase, "pick who....." is, by far, the approach that resonates with me. Let me ask you to think about this. In your selling, you found some of those "pick who.." clients. Once you have established a solid relationship with them, do you see any value in asking them if they...

Gino Thank you for responding. Your opinion and viewpoints are very much respected and appreciated. When you first started out and wanted more clients, what did you do?

Notarealsignguy As mentioned in my OP, relationships matter. One of my clients encourages reviews and responds to each one. And, their business is growing. On a wider scope, two items of interest to me. First, when I took my Google certification training, they made quite clear that if a company...