Search results

JAMES RIANI Good that you are concerned. Kudos to you. Every municipality has its own rules. First, try an online search. See if you get any information about who to call. If that does not work, try contacting your garbage collection company.

Johnny Best, Good for you. That is wonderful. On my beard, I often apologize, "Sorry, I forgot to shave this morning. I will try to better tomorrow."

Texas_Signmaker Thank you for your interest and question. I am pleased that there has been some thoughtful action.

Notarealsignguy Let me give you an example of a sign shop that does phenomenally well with online reviews. Take a look at FastSigns. Let me say right here, for my own business, I do not serve franchises. Yet, when I look at sign shop reviews, most often the FastSigns store is way out in front of...

Johnny Best I thought you had a sign shop. Then again, maybe you would rather not say. Anyway, if you have no reviews, but you enjoy word of mouth, that is quite an accomplishment.

Notarealsignguy Okay, what would you call them?

Notarealsignguy Thank you for your input. Very much appreciated. Pricing, for most sign shops, is quite challenging. As you say, "get someone sold before quoting" is the best way. Let me back up. When I talk about competitive pricing, I want to be clear that your profit must come first. If you...

Johnny Best Yes, for sure, "Word of mouth" marketing that is "backed up" is at the center of Zero Cost Marketing. Let me bring up two items. First, we can just wait and hope that "Word of mouth" will happen, or we can deliberately find appropriate ways to encourage it. Second, we now have online...

Johnny Best Can you think of any examples in your own sign business experience where zero cost marketing really worked well?

unclebun Thank you for your interest and question. Price can become a distinct competitive advantage. If you are able to produce a sign product at a price that your clients recognize as being fair, that often becomes a talk trigger. They tell their business friends and that becomes your zero...

Welcome to my first town hall meeting here on Signs101. Today’s topic is “Zero Cost Marketing.” First, let’s define marketing. It has two distinct parts. First, finding new clients. Second, retaining your clients, especially your ideal clients. A little more on defining marketing. As I...

Val47 Yes, word of mouth and referrals are vital to zero cost marketing. As my Thread progresses, please feel welcome to tell us about your success.

Notarealsignguy Referrals are definitely an important component of zero cost marketing. Once my Thread is launched, please feel free to post your own insights.

Val47 You and I have seldom understood each other. You asked about the type of Thread and I attempted to answer. The only difference between what I am planning for this Thread and other ways is that I will be staying online to immediately interact. The intent is to focus on one main theme, zero...

Texas_Signmaker Yes, Google will be one of the topics to come up sometime in the rounds of give and take. I make a practice to look at numerous sign company listing every day. I see so much potential.

Val47 Thank you for your interest and for asking clarifying questions. My plan is to, first of all, present highly focused bits of information about zero cost marketing. What is it? How does it work? Once I have posted my first short OP, I am more than willing to take questions, give kudos for...

Texas_Signmaker Sure. You raise a classic Texas_Signmaker question. I answered with a similar style response. When you breathe, sometimes you might pant. That's all. If I missed the mark again, what else is new?

Notarealsignguy Only if you want to breathe.

twmiller24 I appreciate your interest. My plan is to develop what I call tiny small steps. Feel free to ask clarifying questions.

If you are already practicing effective "Zero Cost Marketing," you certainly are welcome to be a guest panelist. You can connect with me, we will talk about it, and then you can decide if you want to be involved in this first meeting. Let me emphasize that I respect your privacy. If you send me...