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I am preparing to have a Town Hall Meeting right here on Signs101. Topic: Zero Cost Marketing When: Friday, March 19, 2021, at 9 a.m. Pacific Time. If you have already had some success with your own “zero cost marketing,” I would enjoy having you as a guest panelist. If you, right now, have...

Stacey K So good to hear.

Improve Profit - one of my favorite tactics is to make full use of zero cost marketing, especially taking full advantage of your Google My Business listing. It has been my observation that sign shops who take some action, once a week, on their Google listing seem to draw more activity, more...

This program is for sign makers only. In this program, we will have one overall intent and that is to improve some part of your business. Time. You will be able to book as many five to fifteen-minute conversations as you want for $49 per month. Price. The $49 will be payable at the end of...

When it comes to credit card use by the owner of a sign shop, the recommended standard that I go by is to pay off every credit card, every month. Never let any balance carry over to the next month. The only exception is in the case of an extreme emergency. Let’s continue with the theme of this...

Moze Very well done. Thank you for replying and your input. I appreciate it.

Texas_Signmaker Did I write that somewhere?

Positive cash Negative cash I have chosen the term "Negative cash" simply because anything that takes cash off the table is a subtraction. You had a dollar and now you don't. If you face any challenges in the management of your cash flow, then I intend to post workable solutions in this thread...

I am observing the various replies. If possible, I am hoping for more replies so that I can begin to understand how best to address the matter. There are dozens of ways to look at this problem. We shall see. Please keep the replies coming. If where we are right now is all that we are going to...

I distinctly remember working at the sales counter at Product Sign Supplies in San Jose CA and watching as a sign maker would pull out a stack of credit cards, sort through them, hand me one of them and say, “Here, try this one.” I would try it and hand it back, “No, it did not go through.” Then...

Texas_Signmaker I am grateful for your encouragement. As to how many do I have, I have the one who started years ago. They have made it very clear that they want to work with me for many years to come. How many others right now? Several have begun to have conversations with me to get acquainted...

TomK How you want to describe a business Is certainly your privilege. I described it as national only because we sold the tall banners in many states. Let me ask you, what term would you prefer that I use?

Notarealsignguy Thank you. I will take your advice and continue to look for that "find that sweet spot."

Texas_Signmaker I did two things. I started reaching out to sign makers with the intent of helping them solve challenges. One began to work with me and is still with me. The effort to find more sign makers who would work with me to solve their challenges proved to be its own challenge. In...

Texas_Signmaker I worked there for about a year. The business was growing. He obtained a loan to help it grow. His close friend borrowed the money "only for a couple of weeks." Never paid it back. The company went bankrupt and closed down. Within a few weeks, I was working at the wholesale sign...

Jester1167 What you wrote here is very much appreciated. Do you still make signs, or are you only an installer?

Texas_Signmaker We operated out of one location in California. We sold the tall banners in many different cities all over the United States. To me, that makes a difference between a local mom-and-pop shop and a national shop.

RaymondLoewy I have a question for you. Is there one particular type of sign project that does "excite" you?

Jester1167 Thank you for your reply. I want you to know that I appreciate your feedback and interest. Yes, "make a video about this industry and what you have to offer" is a potential tactic. My preference, at least for now, is to see if I could make a video for a sign maker, especially about...

Texas_Signmaker A business acquaintance had several conversations with me about starting a sign company. He wanted to specialize in the kind of banners that are mounted on street light poles, the tall vertical banners. He asked me if I would help with the marketing. After several conversations...