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...if you think that I will letter 2 truck doors for $50 after 30 years in business, you're mistaken. That's what my "competition" charges. I live in an odd area of extreme poverty/rural mixed with yuppies. There are about 10 shops in a 5 mile radius of me, only 3 of which are long-term such as...

Have you tried calling or emailing Gerber? Love....Jill

...I hardly call $100 for a set of mags a high horse. I'm still around $250 for two truck doors and lucky to get that. Will I drop my prices? Hell no. I'm not giving something away that is my whole life, the love of my life, and my purpose in life for the past 30 years. The past 7 years have...

It's all good until the primary client finds someone even cheaper than your company. There is no such thing as customer loyalty in our industry. Never put all your eggs in one basket.

That seems really confusing to me (and also if I were a customer) I would charge them one price for the initial job, then probably a reduced price for the second. That's what I used to do with mags, the first set was $100 the second I'd do for $75. My design fee is built into my price. I get...

Thank you!

I admit to being confused by the person who says thy do 3 mags for the "hard cost" of $50 but then upsell them to $100-$150 based on the PITA factor of the client. What? (Not the PITA thing which I call the @sshole factor, I do that too) I just don't understand. Do you sell them to some for $50?

It's always been fairly accurate for me with my shop rate of $75/hr. For years I had the old desktop bound Sign Writer's Pricing Guide (which I think also covers silk screening) on my counter. It was always higher than what I charged. Of course the customer would watch me look up the price and...

I'm one state over from Ohio and I have charged $100/set since about 1998, it helps weed out the tire kickers. Even at $100 a set of mags pays for itself for the customer the fist time they stick them on their vehicle. If people want them for less, they can go right to the cheap shops, and look...

Always multiply your material costs x3 (I've done that for 30 years) then add in your time. Also consider your costs to keep your lights on etc wear and tear on machinery etc.

Been there done that. This is why I always quote higher when using expensive materials, so that it tastes a little better when I get stuck eating a job. Love....Jill

That is ridiculously low. I have a minimum charge of $25 and even $50 is too cheap for that. I have been doing mags for $100/set 12"x24" since the late 90s. Luckily people get them cheaper online or at Kinkos, because I hate doing magnetics. I will on occasion do a custom shaped set, and...

Thank you!

Am designing a logo for a wholesale client who is a silk screener. They are a great long-term client and they prefer PMS colors. I think at one time on my old computer I had a PMS color docker in Corel 12 but I can't remember and don't know how I did it. I want to try using the eyedropper...

Mainly Signs 101 these days but there are a few good sign groups on Facebook. I have been doing this so many years that my questions are not usually technical ones. Mine are more "how do I keep from strangling this client?" type queries. For camaraderie I go to Walldog and Pinhead meets...

I have that every morning :ROFLMAO:

If it were me, I would opt for an alumalite composite sign in a sturdy wooden frame. If that is not an option, I always used ½" exterior plywood, A/C (means good on one side) I cut it to shape with a handle in the top and legs on the bottom. Sand all edges and seal them with tite-bond 2 wood...

I also get paid in full up front for design work. Questions like this make me twitch in the face. Having no customer skills whatsoever (which is why deal with them via email only) I always say something cocky that cheeses them off. It's hard not to instantly want to go on the defense. But...

If you pressure wash give it plenty of time to dry. This should be a 2-day job, even for a seasoned sign painter like me. Use Ronan Background enamel. (you could prime with block-out white but if the wall is in good shape, you probably don't need to, especially if going for the aged look)...

Nice clean work. Love....Jill