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Depends on your market. If you are in the commodity market, be prepared to spend 10% - 15% of gross revenues on marketing and advertising. The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5...

The cheapest program to convert pdf files into bitmaps is whatever screen shot program you have on your computer. Better quality can be obtained by using Acrobat Pro (export function). Best quality is obtained when the pdf file conbtains vector art, and can be opened in a vector art program...

One Shot does not stick to modern vehicle finishes. Today most hand lettering is done with urethane paints applied on the base coat before the final clear is sprayed. Additives and adhesion promotors can be added to extend working time (urethane striping paints dry almost immediately; you...

I started painting signs in the early seventies. Word got around I was a decent artist, and all through high school and college I had a nice part-time income and met a lot of people. After graduating from college in 1979 (graphic design major), I worked in the printing industry, and watched...

I get "sight" surveys all the time! Usually I have to go out and double-check their work because they failed to write it down...

Good riddance! The guy was a terrorist. He was as much of a terror to Iranian people as he was to western countries and, more importantly, middle eastern countries. Most Iranians (at least the ones that I know - and they insist on this) are sick and tired of the religeous zealots who have...

The customer could have just designed her own banner on one of dozens of online sites and paid considerably less than $4 a square foot. What's her problem?

You "anti-level" guys are pretty adamant. 1000%? You should really try it! It is a bad idea, however, to establish a reference horizontal using a level (for all the reasons the "anti-level" crowd have explained). I only use one (an adjustable level) after I have established a reference...

I only use a level for internal consistency if I have seperate elements that must be installed. If I have a one piece graphic, I try to find the "effective" horizontal (sort of like a horizontal "vector" that is informed by all the horizontal elements of the vehicle, including its stance)...

Great demonstration! It is easy to see that version B has the best harmony with the vehicle. The text lines up with the bottom of the vehicle, the lower trim molding, and the bottom of the window. Version C just looks like somebody just stuck it on by eye - it is a compromise and just looks...

Perhaps if you specialized in event graphics that could be produced on the spot. Some of my screen print friends have set up remote operations at events, selling t-shirts and a small range of printable merch. It is fun and exciting to watch your shirt being made on the spot, and the resulting...

You just need to learn how, and when, to use the tool. The final arbiter is how it looks when complete.

The adjustable level is accurate. I certainly use my "eye" to establish the initial reference horizontal that works with the design and "stance" of the vehicle, but transfering the line for other elements is made easier using the adjustable level. The eye can play tricks on you. The...

I always have a drawing showing how the graphic will situate on the truck. If the client signs off on it, I am good to go. I don't ask them to decide, but if they bring it up I explain my reasoning. I use a level, but only after I have established a horizontal reference point. It has an...

I use the "flatten transparency" trick often, but occasionally it will result in outlines of whatever the default substitute font is. I have tried to covert to outlines using a similar command in Acrobat, but get no results with those errant fonts that refuse to cooperate. I'd say it works 95%...

Quickbooks and a manual "tickle file". All paper gets stuffed into a manilla folder, and when the job is done gets filed for reference.

These days, "font" is synonomous with "typeface." In modern usage, that usually refers to all the styles of that font (regular, bold, medium, italic, etc.). For most people, a font is a digital file that can be used with a computer to produce documents. You can skip all the references to...

Correct, unless some form of malice on the part of the contractor can be proved. This is why architects and engineers carry Errors and Omissions insurance.

City planners and inspectors are not qualified for and do not have the authority to engineer an installation, nor do they have the necessary licenses and insurance to perform that type of work. The most they can do is request "stamped" engineer drawings, and keep them on file. If there is an...

The envelope filters will elongate the circles at the poles. My guess is that is not what is wanted. A quick reverse image search (under one minute) yielded this...