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Boring and imminently forgettable. Looks more like a surf board manufacturer or a local airline that went out of business in the 70's. Probably doomed by such a wearisome logo.

If I had to choose, the one on the right, but... What is the name of your business? The right hand specimen says... 'sign PRO plus' ...is that what you're trying to achieve?

I patch banners all the time but not with vinyl. I print a rectangular patch on the same banner material, put banner tape all around the perimeter of the patch and strips of banner tape running whichever is the long way about 3"-4" apart. Peel the banner tape on the patch and slap it on. It...

Why is it that any fringe healing practitioner ends up with some version of Da Vinci's Vetruvian Man? Is there such a paucity of imagination that leads everyone to this easy image that's overused to the point of being a gimmick? That notwithstanding, the image on the left appears to be some...

If some event happens continually, like notables packing it in, then that event must necessarily occur in threes. Or twos or fours or any other number.

How about you try one without the 'Media', just the initials 2CT. If IBM, 3M, UPS, et al don't feel the need for further description, why should you? Your logo is not so much to generate business as it is to brand your product, your business, your very being. Anyone seeking your services...

So then in the last week or so, with the passing of Donna Summer and Robin Gibb, there are now two corners of a 4th tier disco death trifecta. Any guesses as to who might fill in the third position and bring it home?

Now that might have some possibilities. You might continue by playing around with some different type faces. Your choices in this area to date are strictly high school newsletter quality. Play around with some specimen type faces. Perhaps for a bit of intrigue you might obtain a...

'Constructive criticism' is a phrase most often used by those seeking validation. It usually means "Please tell me what I should do." Unfortunately insights into what you should do are rare. Observations of what you should not do are far more common and can be every bit as helpful as the...

None of them. Each is ghastly in its own way. The colors, the layouts, and the typography are dreadful. All look like the sort of thing one sees in a window on butcher paper for a marginal business or, a memory flogger, a UHF public access time slot that's going to be around for maybe a...

That would depend very much on just what you mean by 'better'. If 'better' means making you feel warm and fuzzy by all means foist off your garbage on someone else by giving it to various other organizations. You can refer to it as 'donating' for an even higher score on the self-righteous...

One of the characteristics of a journeyman sign wrangler is the ability to run an Xacto knife down an edge dead straight for at least a 1/4 mile. Seriously, it's a learned skill and one you get it you just set the knife down and pull it along. Hint: look at the blade, not your hand. If...

First, let the print pull the media off the roll. While there may be special cases where this is not optimum, for the most part this allows the proper and necessary in-feed tension. Feeding unbacked fabric can be especially troublesome. On the rare occasions where I've had to deal with it I...

How do you know your blade is up to snuff? Unless you examined it under a loupe or similar magnification you really can't tell. Rounded corners and corners lifting is a classic symptom of a dull blade. When you examine a blade for sharpness you look at the tip not the edge. This inspection...

Your conclusion is not supported by your premise. Did the efficacy of color profiling foment organizations such as Xrite et al or did the organizations compel color management and all of the arguments, such as they are, for it? In other words, do you call the fruit an orange because it's...

When you have no argument the only thing left to you is the old tried ad true ad hominem fallacy. You skip right past a host of other formal fallacies and jump right to the most unimaginative.

Did it ever occur to you that I might feel as I do because I do understand color management? Further, that might you feel as you do because you don't fully understand what you advocate? What I advocate is not color management, it's the antithesis of color management. It's a method for getting...

What does the ancient principle of garbage in-garbage out have to do with the verity of what comes out of a printer? I say ancient because I probably was dealing with computers and color when your parents were making in their pants. Try to wrap your cognitive tackle around the concept of...

Au contraire. Color charts are for those that comprehend that what comes out of the print is the truth. To operate otherwise is to rely on the amusing notion that what you perceive on a monitor is the truth and somewhere, as if by magic, the same thing necessarily will emerge from your printer...

A massive $2500? There's not much that amount will buy that will do a whole hell of a lot for your business. Probably the best return would be to invest in lottery tickets. There you'll at least have the illusion of action. Failing that, put it in a CD and keep on trucking until you have...