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Everyone needs to read Michael Port's "Book Yourself Solid". And no, that doesn't mean taking everything that comes your way. Basically, the exact opposite. Signs, like it or not, are a service industry. Service pricing is set by perception. Treat yourself and your shop like a commodity and...

Here's a to do list. The most important (and easiest) are installing a caching system and losslessly compressing all your images.

This is the answer. Contact Sheets used to be built into Photoshop but they moved it to Bridge in...CS2?

I find Onyx a lot easier than Caldera, workflow wise, but that's partially because I learned Onyx first. I also despise the Caldera UI, it's so messy. What settings are spread out that you're fighting with and which version of Onyx do you have? Most of the things in Onyx that are "split out"...

SignVOX, it's a big change but once your staff gets on board it's rather good. Easier the more tech-saavy your staff is already. Now, if you're not looking for full solution, Trello can be okay, as can Asana, but at some point down the road you're going to want full cycle project management and...

That said it's probably fine, I've seen ProductionHouse 10.2 running on 8 year old hardware with barely 2GB of RAM and it wasn't the end of the world.

Shopify is a nice starter ecommerce platform but buy a custom domain. The cost is negligible and it presents a much more professional image, which will convert better. Also gives you the ability to use that domain for your business email, which you should be, as isp/free email providers also...

No less than $800 for a logo.

It is pretty good, glad to see Dan's crew is working with WordPress now. The mainpage slider could go, it's become conventional but really isn't good for conversions or seo. Decent content density overall though for a wrap shop site.

Your typography is incredibly weak and the layout doesn't seem to have any structure. Are you a trained designer? I suggest buying a trifold template from a source like graphicriver and inserting your information. They aren't all great but most are better than what you have. At the very least...

It's possible I suppose but I would imagine sheet sizes weren't standardized until after offset came into being in 1875. Good question.

Calibrate your medias (including heat and fan levels). The only smell we get out of our HP is media specific (translucent vinyl smells awful normally, worse when heated).

22x28 is a half-sheet poster, meaning it fit 2-up on the standard offset sheet size at the time when posters became a thing.

SketchUp is only free for the (extremely limited) version. All the good tools are in the paid version. Often you can do logo 3D work in Adobe Illustrator itself, have you tried? Otherwise use Blender.

Cost of all materials (vinyl, tape, etc.) + labor cost (set up time + run time (machines are employees) + weeding time + taping time + packaging time) x markup ratio (which is calculated to cover all overhead costs and give desired profit margin).

Used properly Perfect Resize will give you better results as you have much more granular control over the upsampling process. However, you can get okay results by repeatedly upsampling in Photoshop. Upsample using Bicubic Smoother 6.25%, apply x number of times to reach the target size. After...

Paying a copywriter to overhaul everything wouldn't be a terrible idea either, as a few others above have pointed out. After that, focus on improving your conversion funnels. You have very few real calls to action, and those that you do have aren't very obvious. As an example, there's no...

Lose all the social bugs on every page. Those are fine after a blog post but not after every informational page. If you insist on them move them into the footer and integrate the design into a block so that they're less obnoxious. Focus on calls to action that are larger wins in/after your main...

Hire a developer/web designer or go to a managed SaaS ecommerce solution, don't waste time you should be using on your business learning another discipline you're way behind in.