Gino
Premium Subscriber
Ok, I'm not sure how to post a response without sounding snarky, but here goes. ..
By starting off with your price redicously cheap, it will be almost impossible to get up to where you need to be to be competitive, much less profitable.
If you are the cheapest guy in the area, word will spread quickly, and when you go to raise your price, customers will think that you are gouging them. Not to mention you will bring your competitors prices into question. It's much easier to start off where you need to be and adjust prices later.
It doesn't sound snarky at all. Besides, I have thick skin.
I've learned quite a bit since first coming here..... and one of the main things is...... everyone has to start somewhere. Years ago, that usually meant learning from those who knew/know. One would learn by watching, being taught and gaining knowledge through strenuous training and techniques. Proper usage for the appropriate circumstances meant a lot. Today, it means according to some other responses in my thread from the other day, us old timers are a dying breed and actually don't know as much as the world-wide people flocking through these doors. Regardless of language, position or even goals, they tend to know more since they are so diverse in so many areas.
Take this OP for instance..... He actually fabricates those mail boxes, welds them together, powder coats them, then assembles them [I don't know about the posts] and has all that knowledge, but he can't see how to put size and volume together to get a normal industry price for a truck. Understandable, for sure. He sounds like a very honest person.... and his price tells us that. So, why if he has $20 or $25 worth of vinyl, some weeding time and taping and then applying is $125 not enough ?? Just some words, one color and no digital printing or high end vinyl. He's making profit, meeting his overhead and will probably do well at that price, especially since it's a fleet of trucks. Sheer volume will make up for it. I'm sure the customer saw this and scarfed the deal up quickly, but that's not his fault he didn't go to a regular sign shop which would evidently charge him an arm & a leg more, according to all these other responses.
Like I said, I know a shop that gets as little as $45 a side to do vans. He's busier that a horse's tail during fertilizing season, but he's happy. He also does electric signs and neon for next to nothing. Granted, he's not any good and you can tell his work in a glance. I don't think these guys keep long term customers, but that's how you either grow or roll with the punches.
Yeah, I used to think these guys undercutting/lowballing the industry were a hazard to their neighbors or other members on here, but in reality, they generally just make the rest of us look better, once production begins. So, they do need to start somewhere, especially if they have no foundation to start. Therefore, if he/she's happy and content, who are we to tell them to raise their prices and become competitive in a world where they won't stand a chance ?? They need to go in on price alone and if it's too high, they're outta here..... the business, that is...... not this place.