Yeah... I'm a 3M user because I'm stuck in my ways and we have a lot of customers we print for specify it, but I've honestly never first hand seen or heard of a major material failure from their wrap vinyl. Their regular cut vinyl is definitely a different story, but my understanding is their wrap material is quite an excellent product. I can understand not wanting to use Avery because of their poor handling of the failure issues in the past, but I wouldn't hesitate to try or use their wrap films. There are just plain too many major wrap shops that swear by it (702, Gorilla Wraps, Skinz, etc.) for me to think I know something they don't.