We're doing lots of U/V magnetics, lately. Just because we bought an expensive machine and can produce these for less cost.... doesn't mean we'll sell them to the public for less. I can, but in most cases... don't.
I just had a lady in here a week or so ago and she asked for a price on a pair of magnetics. I told her and she gasped and looked at me like I was nuts. So, I played along and asked her, what price had she already gotten that mine sounded so high ?? $14.99 each. I laughed and told her she should go out and buy two or three sets... cause they probalby aren't going to last very long. She actually said back.... what do you mean by that ?? They're all made the same. The other guy told me that you all have the exact same equipment. Turns out the guy where she's getting them from has come to me for all kinds of digital printed signs and has inquired about our flatbed services. The guy is a foreigner and tells everyone the same thing.... that all signs are created equal.
Get what you can to stay afloat and don't worry about the cost of butter in England.