SignManiac
New Member
You can be the greatest sign shop in the world but where I come from you can make your pricing competitive or you can be out of business. My competition charges what they charge and you either compete or get beat. I used to charge $60 a set for about 4-5 years and barely did any, switched my prices to be closer to competition (still not as low) and I boosted sales my a tremendous amount. Enough that we kept them. All I'm saying is you can be a great sign shop and be doing well but in NW Ohio where I'm from we can't touch the prices as mentioned above
Twenty two years ago I moved to Florida from New York and was told by every sign shop in Florida that it was impossible to get my N.Y. prices in Florida, and that everyone down here was cheap. Well I'm still here and I'm a hell of a lot more expensive than the competition. You get what you ask for or you take what you're willing to take. But you keep doing what you do. Glad it's working for you.