From my past experience a lot of the customers say they don't want to spend a lot, but still expect it to look and hold up like the more expensive
signs. This could be an invitation to a dissatisfied customer unless you are totally up front with what you are building the
sign out of. How long do they expect the
sign to last? What is there definition of not spending a lot? This is a case where I would give them options so they know what there dollar is buying them. If they want a
sign to last years then they need to be schooled just a little on the durability of the materials. (Cast vrs Calandar) I myself am just getting back in the
sign game after some years away and I am having to educate myself on some of the newer materials on the market. I always preferred materials like Alumacore on most of the outside
signs we put up. Now I have been using omega bond because it has a solid core and is thinner also less money than Alumacore about 50 to 60 bucks a sheet I think this is similar to the ACM but not sure. I would visit with the customer and find his true needs before just trying to do the cheapest job for him.
Just my 2 cents.
Dave