Excuse me but, never having nor wanting web site, I'm unclear here. Just what authority recognizes, protects, and enforces the ownership of these names?
Historically this is the one basic function of government, to be the authority that recognizes, protects, and enforces the ownership of private property. In fact that and all that ensues from it, things like national defense, is the ONLY legitimate function of government.
If it's not a government dealing with these names, then just how do they derive any authority to do so? What keeps anyone from telling them to pound sand and using whatever name strikes their fancy?
I guess what I asking is does this particular emperor have any clothes or are they merely running an expensive litigation ridden bluff? In other words, does simply using whatever name you like regardless of who else might think they own it carry the death penalty?
Other than trademark law, how does one 'own' a name anyway? If my name were, say, John Smith, could I seek out any other John Smiths in sue them into the ground for using 'my' name?