That's it? Trademark infringement? That's been around since there were trademarks. All this bit of legislation does is re-codify parts of existing law.
The question here is if, say, I want to launch a web site called 'BobsBank.com' and "Bob's Bank" is not someone's registered trademark, what agency under what authority can tell me I can't do that? Regardless if someone else might claim ownership to that name. We're talking about actual authority here, not huffing and puffing by someone that thinks it's in charge.
Right now it would seem that the only way one might claim valid and enforceable ownership of a name is to register it as a trademark. Otherwise there doesn't seem to be any duly constituted authority to recognize and enforce a claim of ownership.
Are you aware of any such authority? Is anyone?
