Yep, Frank takes being conceited to a whole new level.
He should submit his catalog to the Guinness Book for the world record of the most conceited person in the world!
If you add up all the square inches of space he uses for his photo, it probably accounts for about 10-12% of real estate used to print the catalog, meaning he could save that much in printing if he would just loose his photo on EVERY page!
:ROFLMAO: