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For critique

Pete Moss

New Member
And now we have this...
 

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Jillbeans

New Member
Layout is better (better prioritization of copy) but I really dislike the fonts (I never did like the 50% off one because it reminds me of Arial) and it would look better with a black outline on the copy. Or just make the the lettering in red...you can get away with it on the white.

...by the time you finish this, Christmas is gonna be over.
 

Pete Moss

New Member
Looks great! Is there any chance you could lay a light grey shape behind your text as if its creating depth of the snowbank? It would go a long way towards defining your text better and add a little more interest.
As in bubble out the text in a grey shape, leaving the text on top? Or like a rectangular shape? Or other shaped back drop, like a snowflake?
 
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Marlene

New Member
your last design looks awesome! you can tweak up to the next level or go for it as is, either will work.
 

Marlene

New Member
I should also add...This design approach would appeal more to the women who do the majority of shopping during the holidays so this is designed from a psychological and subliminal perspective. Guys will wait until the last second to go shopping. Plus.... a woman see the word sale and that's the push over the edge :)

how does a woman Santa appeal to women? a Santa that looks like Chris Hemsworth would appeal to women but a chick, not. we women sure do get giddy over the word "sale" and will throw down our aprons to run off the store.
 

Pete Moss

New Member
Layout is better (better prioritization of copy) but I really dislike the fonts (I never did like the 50% off one because it reminds me of Arial) and it would look better with a black outline on the copy. Or just make the the lettering in red...you can get away with it on the white....by the time you finish this, Christmas is gonna be over.
Hmm, I like the font. Although I see what you mean with the 50% part. The design is down to one font now. I thought the font is nice and bold, legible and with a little variation. I'd love for you to suggest a free font. I am already waaaaaaay over time of what I am going to charge the client so I can't see purchasing a font for this job. It's a good thing though I decided from the beginning of this job that I wanted to get as much from this thread as I could.I am glad to hear that everyone is liking the progress.
 

Marlene

New Member
Hmm, I like the font. Although I see what you mean with the 50% part. The design is down to one font now. I thought the font is nice and bold, legible and with a little variation. I'd love for you to suggest a free font. I am already waaaaaaay over time of what I am going to charge the client so I can't see purchasing a font for this job. It's a good thing though I decided from the beginning of this job that I wanted to get as much from this thread as I could.I am glad to hear that everyone is liking the progress.

the font looks OK to me. I can read it at thumbnail size, it isn't overly done or too plain. I think it works as is.
 

qmr55

New Member
Huge improvement, looks stellar!

As it stands the design will looks great and be effective, but the below is definitely not a bad idea.

Looks great! Is there any chance you could lay a light grey shape behind your text as if its creating depth of the snowbank? It would go a long way towards defining your text better and add a little more interest.
 

Pete Moss

New Member
Either way, whether it's font change or adding the shape, I am going to button this one up by end of day today. I'm still not exactly sure what Tim is asking for. I'm guessing a light grey box around the text and behind Santa? It's been a good thread, thanks again everyone.
 

shoresigns

New Member
Outlines and shadows on the text is too much. Tone down the shadows (make them subtler) or try removing them altogether.
 

TimToad

Active Member
Either way, whether it's font change or adding the shape, I am going to button this one up by end of day today. I'm still not exactly sure what Tim is asking for. I'm guessing a light grey box around the text and behind Santa? It's been a good thread, thanks again everyone.

I just meant to add some depth to your snowbank kind of like this then lay that crisp, bold text over it and it will jump off the page.


snowdrift.jpg
 

Pete Moss

New Member
After looking at them side by side I decided that I like the original better..................................HA! Just kidding. I am happy with it, she loves it. I let her know that the extra time was my Christmas present to her. Completely worth it, she gives me tons of work and is easy to work with. Tomorrow it will be printed.
 
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